Miss Dior

Miss Dior thus offers in 2005 a fragrance that delicately blends the great chypre perfume classics with the fruity and gourmand modernities of the new millennium. The Miss Dior woman is therefore an elegant adventurer, chic and impertinent, who takes flight with as much grace as her fragrance.

Miss Dior, or the elegant and resolutely modern daughter of Christian Dior

The house of Dior creates for each of its fragrances entirely different universes, while remaining in complete accordance with the brand's values. If J'adore delights in gilded, luxurious trappings, Miss Dior offers a great burst of flowers that recalls, of course, Christian Dior's great passion. A wall of flowers, close-ups on bouquets, rose petals: Natalie Portman, the sublime face of the campaign for Miss Dior, acts as the beautiful heir to Christian Dior's genius. Indeed, he stated: My perfume? My dear, I have only one. It is Miss Dior, my only daughter.

However, Miss Dior is also the fragrance of a colorful and free feminine universe, for the woman depicted by the delicate fragrances of this beautiful perfume is a model of energy who breaks conventions; she is above all an adventurous heroine, governed by impulses of the heart, according to Dior's communications. Thus visuals such as the first advertising spot play on this image, at once glamorous and romantic, of a seductive woman ready to marry on her father's arm, who then reveals another, rebellious and determined side by escaping into the air to fly to her true love.

The Miss Dior woman is therefore a romantic and modern heroine with whom any woman can easily identify. The choice of Natalie Portman as the face of the campaign for Miss Dior, with her beauty and character as powerful as her character on screen, seemed self-evident.

Miss Dior, a floral and gourmand chypre of its time

Miss Dior is the delicate blend of the ancestral traditions tied to perfume-making at the house of Dior, and a wind of innovative, avant-garde freshness. So that this subtle blend of past and future remains balanced, every detail of the Miss Dior fragrance is carefully considered. Thus, for instance, the square bottle in deep, luminous transparent glass was the one used for the original fragrance released in 1947, and the elegant bow on the cap is a powerful historical symbol of the brand. The rosy hue of the juice, glimpsed through the faceted glass, is, conversely, sparkling with modernity and glamour.

As for the composition of Miss Dior, it too plays on these same contrasts. Built on classic chypre accords, it offers the sweetness and gourmand quality of contemporary fragrances. In the top notes, lemon, mandarin, and bergamot provide bright, tangy freshness to better set off the whirlwind of flowers and fruits offered by the heart notes. Thus, notes of pineapple, strawberry, and peach offer their gourmand facets in association with beautiful, springlike floral notes of gardenia, jasmine, neroli, and rose. Finally, the power of Miss Dior's deep sillage is traced by notes of labdanum and patchouli, delicately accented with white musks and gourmand caramel.

Miss Dior is therefore a fragrance that delights in playing the tightrope walker between the rich past inherited from the great house of Dior and thoroughly modern gusts of fruity flowers. The complexity of the fragrant composition and the richness of a campaign that is both aesthetic and delicately impertinent give Miss Dior the scent of freedom it has always sought...