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Christian Dior

Miss Dior Chérie

Miss Dior Chérie is the fragrance Dior entrusted in 2005 to Christine Nagel, under the direction of John Galliano, for the centenary of Christian Dior's birth. Green mandarin and strawberry leaf open onto a heart of wild strawberry sorbet and caramelised popcorn, which patchouli and musk close. The name disappeared in 2011.

Brand
Christian Dior
Launch year
2005
Perfumer
Gender
Women
Olfactory family
Chypre
Secondary family
Fruity
Concentration
Eau de Parfum

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Miss Dior Chérie

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Dior released Miss Dior Chérie on 2 May 2005, the centenary year of its founder's birth. John Galliano, then the artistic director of the house, made it a child of the 1947 Miss Dior aimed at far younger customers.

Christine Nagel's gamble

The composition is the work of Christine Nagel. She set down in it two notes that luxury perfumery did not practise: a wild strawberry sorbet and a caramelised popcorn, which patchouli and musk keep from tipping into candy.

Galliano took his starting point from a Stevie Wonder song, My Cherie Amour, and from a 1940s Dior dress named Chérie. The house sold the result as a gourmand chypre.

The name disappears

The fragrance lived six years. François Demachy, newly arrived at Dior, reformulated it in 2011, and the house renamed it Miss Dior in 2012; the 1947 elder then became Miss Dior Original. Robin, of Now Smell This, places the reformulation before the change of name.

The Miss Dior label today covers another juice. The 2005 one no longer has a bottle in the catalogue.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

What critics say

For Robin, of Now Smell This, a sweet and fruity scent with no heaviness, very young and very much of its moment — and outside her own taste.

Read what critics say

On the blog

  • Dior’s Miss Dior: the whole line, from 1947 to 2026

    Christian Dior’s first perfume in 1947, Miss Dior has changed its name, its juice and its perfumer over the decades. The eleven perfumes of the line, from Paul Vacher’s original to Francis Kurkdjian’s Essence.

What the community says

LongevityLong
Fleeting4 votesAll day
SillageModerate
Intimate3 votesOverpowering

Season

Autumn100 %
1 vote

Occasion

Day100 %
1 vote

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The advertising

Riley Keough, Sofia Coppola, Paris

Riley Keough fronted the 2005 launch; Sofia Coppola filmed Maryna Linchuk across Paris in 2008, to a Brigitte Bardot song.

For the launch Galliano chose Riley Keough, Elvis Presley's granddaughter, in whom the trade press at the time saw a mix of mischief and innocence.

In December 2008, Dior handed the film to Sofia Coppola, signing there her first commercial. Maryna Linchuk rides across Paris on a bicycle, in a pastel dress, to Brigitte Bardot's « Moi je joue ». Harris Savides held the camera, Anne Ross the sets, The Directors Bureau and Les Télécréateurs the production.

Sofia Coppola returned in 2011 for a second film, with Natalie Portman, since become the face of the house.

From the same line

The whole line on the blog: Dior’s Miss Dior: the whole line, from 1947 to 2026

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