J'adore Infinissime

J’adore Infinissime was released in September 2020. François Demachy, then Dior’s perfumer-creator, recounts that he had been asked for a J’adore “more, more, more”; he counts about two years between the start of such a project and its release.

Two guests in the bouquet

The framework of J’adore remains, Demachy explains, but he brings in two major guests, tuberose and sandalwood. By introducing tuberose from the Grasse region, he says he orchestrated an encounter: J’adore seduces it, makes it its own and gives it light.

The house presents the perfume as a sensual sister of the eau de parfum, as familiar as it is surprising. The name coins a neologism, infinissime, to express an endless trail.