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Christian Dior

Miss Dior Essence

Miss Dior Essence is the essence de parfum of the Miss Dior line, composed by Francis Kurkdjian and launched in fall 2025. Dior presents it as a playful chypre: a jammy blackberry and elderflower accord, a jasmine sambac bouquet true to the story of 1947, a dense, enveloping oak base. Its bottle revisits the frosted houndstooth that the house dates to 1948.

Launch year
2025
Gender
Women
Olfactory family
Chypre
Secondary families
Gourmand Floral
Concentration
Essence de Parfum
EAN
3348901757706 (35 ml) · 3348901757690 (50 ml) · 3348901757683 (80 ml)

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Miss Dior Essence

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Miss Dior Essence arrived in fall 2025, the latest addition to a line that began in 1947 with Christian Dior’s first perfume. Francis Kurkdjian, Dior’s perfume creation director, signs it as an essence de parfum, a concentration the house places between eau de parfum and parfum.

Kurkdjian intends it for a new generation of women who live life on their own terms. He calls it hyper-feminine, while rejecting anything that might limit its freedom, and told Elle Belgique he wanted a perfume with punch, far from the scent of mothers and grandmothers.

A chypre of fruit and flowers

The house describes it as a playful chypre, a bold stroke on Miss Dior’s floral canvas. Kurkdjian keeps the architecture of the chypre, made of flowers and woods, and blows a frank youthfulness through it; he himself calls the result “very gourmand, very colorful.”

Its place in the line

Dior places the Essence at the top of the line’s intensity: it is the most concentrated of Kurkdjian’s three Miss Dior fragrances, alongside the fruity, woody 2024 Parfum and the eau de parfum recomposed in 2026. It is sold in 35, 50 and 80 ml.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

What critics say

Grace Lindsay, of Who What Wear, calls it her favorite Miss Dior: fruity, sweet, syrupy, with a clearly present jasmine that links it to 1947.

Read what critics say

On the blog

  • Dior’s Miss Dior: the whole line, from 1947 to 2026

    Christian Dior’s first perfume in 1947, Miss Dior has changed its name, its juice and its perfumer over the decades. The eleven perfumes of the line, from Paul Vacher’s original to Francis Kurkdjian’s Essence.

What the community says

LongevityAll day
Fleeting4 votesAll day
SillageGenerous
Intimate5 votesOverpowering

Season

Summer50 %
2 votes
Winter25 %
1 vote
Spring25 %
1 vote

Occasion

Day50 %
2 votes
Evening25 %
1 vote
Work25 %
1 vote

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The advertising

Natalie Portman, a heroine in Paris

Natalie Portman in a crimson dress photographed by Zoe Natale Mannella, a film in Paris and the short film A Miss in Dior.

Natalie Portman, the face of the line since the early 2010s, fronts the campaign for the Essence, unveiled in late August 2025. The visuals show her in a crimson dress, her gaze fixed, holding the pink bottle like a secret; the photographs are by Zoe Natale Mannella.

F magazine describes a film in which she returns to her role as a free, fearless heroine, this time with a post-punk edge: she runs through Paris in a warrior-inspired corset and biker boots. It also reports that Kurkdjian cites Serge Gainsbourg’s song Comic Strip among his inspirations.

Dior accompanied the launch with a short film, A Miss in Dior. Grazia describes a day in Paris with Portman, from the flower market, where she runs into Francis Kurkdjian, to the booksellers along the Seine, the Dior Beauty archives, the atelier and the cinema.