Gris Dior
Gris Dior is the unisex eau de parfum that François Demachy composed in 2013 for La Collection Privée Christian Dior, launched under the name Gris Montaigne. A chypre for the house, which reads into it the couturier's favorite color: citrus, rose, violet and oakmoss in an indissociable whole. Victoria Frolova smells wood shavings soaked in rosewater. In 50, 100 and 200 ml, with an Esprit de Parfum.
- Brand
- Christian Dior
- Launch year
- 2013
- Perfumer
- Gender
- Unisex
- Olfactory family
- Chypre
- Secondary family
- Floral
- Concentration
- Eau de Parfum
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Dior ranks Gris Dior among its chypres and makes it the flagship piece of La Collection Privée: a unisex fragrance that unfolds in turn its floral and woody facets, a mysterious chypre sillage punctuated with citrus, rose, violet and oakmoss, reflecting the color whose name it bears.
Christian Dior's gray
The perfumer's word, at Dior, recalls that gray, more than a mixture of black and white, was one of Christian Dior's favorite colors, an elegant neutrality that enhances the other colors in the background of a runway show. The former French page quotes François Demachy: chypre is the gray of the perfume family.
Victoria Frolova, on Bois de Jasmin, opens with the Petit dictionnaire de la mode where Dior names gray and pink as his two favorite colors, those of his first boutique on Avenue Montaigne; Gris Montaigne is for her its romantic homage. Gaia Fishler reviewed it in April 2014 under this name.
From Gris Montaigne to Gris Dior
Kafkaesque dates it to June 2013; The Non-Blonde still calls it Gris Montaigne in 2014. The house now names it Gris Dior, without dating the change, and extends it into an Esprit de Parfum signed Francis Kurkdjian, a hair mist, soap and body milk, and a couture box in summer 2026.
Olfactory pyramid
What the community says
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- Dior Homme Original — Christian Dior1 vote
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The advertising
The Dare in Gris collective
In the spring of 2023, Dior entrusted Gris Dior to a collective of seven artists, photographed by Mikael Jansson and filmed by Bardia Zeinali.
In the spring of 2023, Dior launched the Dare in Gris Dior campaign. Seven artists form the collective chosen to embody the fragrance: actresses Jenna Ortega, Maya Hawke and Thuso Mbedu, actor Joseph Quinn, rapper Orelsan, singer Liu Yu Xin and model Fai Khadra.
Mikael Jansson shot the portraits and Bardia Zeinali directed the film. Each was given a motto: be yourself for Maya Hawke, play for Fai Khadra, fly for Thuso Mbedu, be real for Orelsan, risk it for Jenna Ortega, chill for Joseph Quinn, create for Liu Yu Xin.
Orelsan, already dressed by Dior for his Civilisation tour, stands apart from the rest of the collective: instead of an on-camera interview, he chose a behind-the-scenes video of the campaign shoot, as in his first collaboration with the house.
More perfumes from Christian Dior
Also composed by François Demachy
- Dahlia NoirGivenchy
- Diva Eau de ParfumEmanuel Ungaro
- Dahlia Divin Eau de ToiletteGivenchy
- Eau de Givenchy RoséeGivenchy
- EauDemoiselleGivenchy
- Rosa NobileAcqua Di Parma
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