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Christian Dior

Miss Dior Esprit de Parfum Original

Miss Dior Esprit de Parfum Original carries Christian Dior’s first perfume, launched in 1947 with the New Look and signed by Paul Vacher and Jean Carles. Renamed Original from 2011, when the Miss Dior name passed to the former Chérie, this green floral chypre now comes down, for the house, to three materials: galbanum, jasmine and patchouli essence.

Launch year
1947
Gender
Women
Olfactory family
Chypre
Secondary families
Floral Green
EAN
3348901069878 (100 ml)

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Miss Dior Esprit de Parfum Original

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On February 12, 1947, Christian Dior presented his first collection in his salons at 30 avenue Montaigne, a revolution that came to be called the New Look. To accompany it, he asked the perfumer Paul Vacher for “a perfume that smells of love.” Miss Dior was sprayed lavishly through the salons on the day of the show.

The name pays tribute to Catherine Dior, the couturier’s sister, who was nicknamed Miss Dior. The perfume went on sale the same year, under the direction of Serge Heftler-Louiche, at the head of the young Parfums Christian Dior company.

Two perfumers for a green chypre

The house credits the formula to Paul Vacher. Perfume historians associate Jean Carles with it: Elena Vosnaki describes it as a Carles formula composed by Vacher, and Robin, of Now Smell This, leaves the authorship to one, the other or both.

The perfume starts from the chypre accord set by Coty in 1917 and adds the greenness of galbanum. Robin reports, after Michael Edwards, the influence of Coty’s Chypre and Balmain’s Vent Vert; Elena Vosnaki likens its first moments to Carven’s Ma Griffe.

From Miss Dior to Miss Dior Original

In 1992, Dior relaunched the perfume in new packaging to revive its sales in the United States; Robin notes that the juice was then said to be unchanged. Elena Vosnaki credits Edmond Roudnitska with a rearrangement of the extrait that same year.

In 2011, François Demachy, the house perfumer, retouched the formula, and Dior began calling the elder fragrance Miss Dior Original. The move went with LVMH taking its formulas back in hand, as Le Monde reported in May 2011.

The bare name passed in 2012 to the former Miss Dior Chérie, itself reformulated, which today gives its name to a whole line. The Original keeps the 1947 accord, under a label that sets it apart from its younger sisters.

Today’s esprit de parfum

Dior sells the Original as an esprit de parfum, in a 100 ml bottle, and presents it as the couturier’s very first perfume, whose avant-garde green floral chypre accord is said to have revolutionized perfumery and to bear his signature. A lighter Eau de Toilette Originale keeps the same accord.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

What critics say

Two signed readings of the pre-2011 Miss Dior: Elena Vosnaki sees a leathery floral chypre, prim on the surface and animalic underneath; Robin, a sharp green opening that softens into a powdery chypre.

Read what critics say

On the blog

  • Dior’s Miss Dior: the whole line, from 1947 to 2026

    Christian Dior’s first perfume in 1947, Miss Dior has changed its name, its juice and its perfumer over the decades. The eleven perfumes of the line, from Paul Vacher’s original to Francis Kurkdjian’s Essence.

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The advertising

René Gruau, Miss Dior’s illustrator

René Gruau drew the Miss Dior ads from 1947: a white swan with a pearl necklace and a black bow, a woman’s hand resting on a feline.

In 1947, Christian Dior entrusted his friend René Gruau with the advertising drawing for his first perfume, along with that of the New Look’s Bar jacket. The Palais Galliera counts this drawing among the illustrator’s first advertisements; until then he had worked mainly for the fashion press.

Gruau chose a white swan, a pearl necklace and a black bow at its throat, traced in a few lines. Another image, in 1949, shows a woman’s hand resting on a feline. The collaboration with Parfums Christian Dior lasted several decades, well after photography took over advertising.

Somerset House, in London, exhibited his drawings for Dior, including those for Miss Dior, in 2010 and 2011, in Dior Illustrated: René Gruau and the Line of Beauty.