Miss Dior Parfum

Christian Dior's first perfume, Miss Dior, appeared in 1947 with the New Look collection. The couturier said it was born of Provence evenings crossed by fireflies, where green jasmine answers the night and the earth, and called it his only daughter.

The chypre according to Francis Kurkdjian

Francis Kurkdjian, Dior's perfume creation director since autumn 2021, unveiled his reading of the juice in February 2024, following J'adore l'Or the previous year. He presents it as a contemporary chypre, an abstract and complex structure that he holds to be the expression of French olfactory sophistication.

His starting point is jasmine. The perfumer sought to recapture the facets given by the extraction methods of 1947, fruitier than today's, and had a jasmine with rare facets selected for Dior, treated according to a new process, from harvesting to technologies.

A perfume for the youth of its era

Imagining a new Miss Dior, says Kurkdjian, means translating into a sillage the youth of its era. The composition targets the new generation, Miss Dior's target audience since its beginnings, with a woody, amber undertone more pronounced than in previous versions, including François Demachy's 2021 version.

Dior places it at the top of its range, with the Eau de Toilette and Eau de Parfum below, and Miss Dior Essence in between since 2025. The 80 ml returns every winter in a limited-edition holiday box, in both 2024 and 2025, with unchanged composition.