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Yves Saint Laurent

Libre Le Parfum

Libre Le Parfum is the most concentrated version of Libre, launched by Yves Saint Laurent in 2022. Anne Flipo and Carlos Benaïm warm up the line’s duo of lavender and orange blossom with a saffron accord from the Ourika gardens in Morocco, ginger and a base of honey, vanilla and vetiver. Its red juice blazes inside the Libre bottle.

Launch year
2022
Gender
Women
Olfactory family
Floral
Secondary families
Spicy Oriental
Concentration
Parfum
EAN
3614273776134 (30 ml) · 3614273776110 (50 ml) · 3614273776127 (90 ml)

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Libre Le Parfum

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Yves Saint Laurent presented Libre Le Parfum in 2022 as the Libre signature taken to its highest degree of intensity. Launched in 2019 with Libre Eau de Parfum, the line gained a version the house calls the most concentrated in its collection, lifted by a saffron accord.

The saffron of Ourika

This accord, developed exclusively for the house, comes from the Ourika community gardens in Morocco, linked to Yves Saint Laurent Beauté. It was captured by headspace, a technique that records the scent of a living flower, as a tribute to the “fleur de feu” dear to Yves Saint Laurent.

Anne Flipo and Carlos Benaïm, IFF perfumers and authors of the line, take up the tension at the core of Libre, between a fresh lavender from France and orange blossom absolute from Morocco, reinterpreted this time in a spicy register.

A growing line

Libre Le Parfum joins Libre Eau de Parfum Intense, enriched with an orchid accord, among the richer interpretations of Libre. The house intends it for those who dare to turn up the heat and fully embrace their power, like Dua Lipa, its ambassador.

Announced in the United States at the end of August 2022, Libre Le Parfum went on sale in mid-September. It takes its place alongside the line’s Eau de Parfum, Eau de Parfum Intense and Eau de Toilette.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

What the community says

LongevityLong
Fleeting2 votesAll day
SillageGenerous
Intimate2 votesOverpowering

Season

Winter50 %
1 vote
Autumn50 %
1 vote

Occasion

Evening100 %
1 vote

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The advertising

Dua Lipa, September 2022

Dua Lipa fronts the 2022 campaign: a film by Jenn Nkiru set to her cover of “Freedom!” and print visuals by Tyler Mitchell.

Dua Lipa, the face of Libre since 2019, embodies Libre Le Parfum in the September 2022 campaign that accompanies its launch. The film is directed by Jenn Nkiru, a Nigerian-British director known for her work with Beyoncé and Jay-Z.

Set to Dua Lipa’s cover of “Freedom!,” George Michael’s anthem released in 1990, the film alternates natural landscapes and urban settings, between sun, sand and water, to celebrate a freedom that does not wait.

The print visuals are by Tyler Mitchell: Dua Lipa poses in a black tuxedo jacket in front of a fire glowing in the background, echoing the fragrance’s “flowers of fire.”