Place Vendôme

This fragrance presents itself as a sort of ephemeral and invisible adornment to be worn in the hollow of the neck. It is a sensual, floral and woody perfume radiating grace and voluptuousness. Place Vendôme thus becomes the perfect echo of the wildly luxurious world of the house Boucheron.

The history of Boucheron intimately linked to that of the Place Vendôme

Boucheron is a house that has enchanted the history of jewelry for more than 150 years. It was at the dawn of the 19th century that Frédéric Boucheron decided to settle at Place Vendôme. Moreover, this house has occupied number 26 of this mythical location in Paris since 1893. Boucheron is established there in the former private mansion of the Comtesse de Castiglione. Yet, while the Place Vendôme is today renowned throughout the world for its many prestigious jewelry houses, it was at the time devoid of that symbolism. Boucheron thus emerged as one of the pioneers of its era by being the very first jeweler to open a boutique in what would later become one of the jewels of Paris. The message was then rich in symbolism: Boucheron wanted to be the jeweler of lights at the heart of the city of light. Place Vendôme thus appears as an identity-defining perfume. It is a sort of signature, a tribute to the legendary history of the house Boucheron. In other words, it had to embody all the grace and natural elegance of the house. It was created in the image of the Boucheron jewelry collections. If the latter are crafted with the finest stones in the world, Place Vendôme, in turn, is made from the finest raw materials on the planet.

The infinite sensuality of the fragrance Place Vendôme

Place Vendôme is a voluptuous perfume created in the image of an invisible, luxurious and sensual adornment. Thus, this fragrance immediately sparkles with light. It displays from the outset a fresh and incisive brightness combining pink pepper with orange blossom. It has a radiant and suave opening. Then, this natural elegance is complemented by the opulent finesse of jasmine, a very famous white flower in feminine perfumery. It is then coated with the syrupy sweetness of honey. Finally, Place Vendôme intensifies in its base. It becomes woodier and drier thanks to cedar while this material is clothed in a more gourmand and creamy cloud of benzoin. Of course, Place Vendôme is also presented in a sublime bottle. It forms a round cylinder that plays with relief. This glass case is cut like a genuine jewel. A sort of sculpture, it is a column carved using the house's famous Clou de Paris motif. The whole is nothing but light, revealing to us the brilliance of a golden juice topped with a smoky quartz cabochon.