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Paco Rabanne

Lady Million

Launched in July 2010, Lady Million is the feminine alter ego of 1 Million at Paco Rabanne. Anne Flipo, Béatrice Piquet and Dominique Ropion of IFF created a white floral: neroli, bitter orange and raspberry up top, orange blossom and jasmine absolutes, a base of honey and patchouli. Its diamond bottle is inspired by the Regent at the Louvre.

Launch year
2010
Gender
Women
Olfactory family
Floral
Secondary families
Woody Fruity
Concentration
Eau de Parfum
EAN
3349668612611 (30 ml) · 3349668612604 (50 ml) · 3349668508587 (80 ml)

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Lady Million

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Two years after 1 Million, Paco Rabanne launched its feminine alter ego in July 2010, the house’s first women’s fragrance since Black XS for Her in 2006. The press discovered Lady Million at a three-dimensional presentation, which Influencia hailed as a first in press relations.

Three IFF perfumers

The juice brought together three IFF perfumers, Anne Flipo, Béatrice Piquet and Dominique Ropion. Anne Flipo told the Moodie Report that the brief was a shorter version of the mood film, and that she drew inspiration from Faye Dunaway’s character in The Thomas Crown Affair.

According to her, the formula took nineteen months of work and some 2,500 trials, under the pressure of the high expectations placed on this launch by IFF and by Puig, the group that owns the brand.

A heroine who snaps her fingers

The house describes a heroine who is extravagant but positive, seductive but in love, excessive but always unsatisfied, the alter ego of the 1 Million seducer who gets everything with a snap of his fingers. It presents the fragrance as an uninhibited floral nectar.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

What critics say

Jeanne Doré, at Auparfum, finds in it a hint of Giorgio, an opulent, honeyed orange blossom over a gourmand, woody base calibrated for the 2000s.

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The advertising

Dree Hemingway snaps her fingers

In 2010, Dree Hemingway, the writer’s granddaughter, becomes the feminine alter ego of the 1 Million hero and gets everything with a snap of her fingers.

For the launch in 2010, Paco Rabanne chose the model Dree Hemingway, then 22 and the granddaughter of Ernest Hemingway. She plays the alter ego of the 1 Million seducer, who got everything he wanted with a snap of his fingers.

The house announced a campaign under the banner of humor, excess and seduction, in three stages, from a teaser for Father’s Day to the July reveal. The film is by Paul Gore according to CulturePub, the photographs by Nathaniel Goldberg according to DSCENE.

The finger snap remains the line’s signature: in 2019, Paul Gore’s film Million Nation brought together, in black and white and to Rapper’s Delight, new faces including Londone Myers, alongside Dree Hemingway.