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Armani

My Way Eau de Parfum

My Way: The new feminine fragrance from Giorgio Armani In August 2020, the Italian house Giorgio Armani presents its new feminine fragrance: My Way.

Brand
Armani
Launch year
2020
Gender
Women
Olfactory family
Floral
Concentration
Eau de Parfum
My Way Eau de Parfum

Where to buy

Marking a genuine turning point in the house's history, it opens a new olfactory chapter, while being housed in a surprising bottle. Better still: it also upholds eco-responsible values and is part of an environmental approach in favor of the most disadvantaged populations and to protect the environment. My Way by Giorgio Armani is a fragrance that encourages every woman to broaden her horizons and live new experiences.

My Way by Giorgio Armani, a fragrance designed for women of the world

My Way by Giorgio Armani comes in a unique bottle, designed to withstand the test of time. For the very first time, Giorgio Armani opts for a refillable container, more respectful of the planet. Thus, My Way aspires to be entirely carbon neutral. To achieve this, it favors natural ingredients sourced responsibly. It is also designed with full respect for disadvantaged and economically vulnerable populations. In this way, with this fragrance, the world of beauty aims to be more respectful. My Way preserves biodiversity. Moreover, this commitment fits perfectly with the message it conveys. The woman who wears this fragrance takes a caring view of the planet. She seems to nourish herself with her encounters and lived experiences to forge a unique personality. To create this fragrance, Giorgio Armani's perfumers did not hesitate to travel across the entire planet. On screen, My Way by Giorgio Armani is embodied by the Puerto Rican actress Adria Arjona, who presents this fragrance as a contemporary floral perfume, addressed to the new generation, a symbol of a new femininity: free-spirited, elegant and in search of self.

My Way by Giorgio Armani, a floral and refreshing fragrance presented in a luxurious bottle

My Way by Giorgio Armani was created by perfumers Carlos Benaïm and Bruno Jovanovic. Here, they chose to offer a refreshing, fruity and juicy fragrance, leaving behind a woody but very clean-lined sillage. It all begins with a blend of Calabrian bergamot and Egyptian orange blossom. The heart of My Way by Giorgio Armani, meanwhile, contains Indian tuberose and sambac jasmine. The base notes of this composition prove woodier and more structured. Virginia cedar becomes smoother upon contact with Madagascar bourbon vanilla. The whole is further brightened by white musk.
On the bottle side, My Way by Giorgio Armani comes in a cylindrical glass container. Fully transparent, its bottle reveals a very feminine pink-toned juice. The whole is topped with a polished stone that could almost pass for an enormous sapphire. Still ringed with a few golden details, My Way navigates between femininity, luxury and purity. My Way by Giorgio Armani comes in a 50 ml spray bottle paired with refills to fill it endlessly.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

Olfastory’s review

In 2020, the Giorgio Armani brand decided to write a new chapter in its history and craft an entirely new feminine fragrance. While Giorgio Armani has shone for several years with its feminine fragrance Si, the Italian house decided to paint a new portrait: that of an independent woman, nourished by lived experiences and encounters. A symbol of assumed freedom, the My Way essence takes us to the four corners of the globe thanks to its formula crafted from luxurious ingredients sourced from various regions of the planet. Between its clean-lined style, its eco-responsible values and its fresh, floral scent, My Way has more than one trick up its sleeve to win women's hearts

Read the review

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The advertising

In 2020, the Italian house Giorgio Armani presents an entirely new feminine fragrance named My Way. This fragrance is a true talisman that invites every woman to broaden her horizons, to live experiences and meaningful encounters. Conceived as a generous floral bouquet, My Way takes us along in its conquest of the world. Naturally, like any respectable new fragrance, it comes with a brand-new advertisement. On screen, it is embodied by actress Adria Arjona, Giorgio Armani's new face of the campaign. So, how about following her on her fantastic journey?

Adria Arjona, Giorgio Armani's new feminine face of the campaign

Let us begin with introductions to the Giorgio Armani house's new face of the campaign. The My Way fragrance is embodied by Adria Arjona, an American actress of Puerto Rican origin. Born in 1992, Adria Arjona is the daughter of Ricardo Arjona, a famous musician from Guatemala. She was therefore immersed in the artistic world from an early age. However, it was by choosing to leave her family at the age of 18 to move to New York that she managed to make a name for herself in the film world. Already possessing rich film experience, Adria Arjona can boast having appeared in numerous series such as Unforgettable, Person of Interest, Narcos or True Detective. Here, the Giorgio Armani house says it was won over by her natural beauty. Seeing in her a true woman of the world, authentic and generous, it chose to make her its new face of the campaign.

My Way, in pursuit of enriching encounters

The advertisement for My Way by Giorgio Armani is set to the musical track Sigma by Find Me feat Birdy and was filmed by directors Hunter & Gatti of the Bandits studio. They were tasked with the significant challenge of accompanying Adria Arjona on her journey across the world, and of capturing unforgettable moments, rich in deeply enriching encounters. While this advertisement takes viewers on a journey in the blink of an eye, it is also accompanied by other digital clips that reveal several meaningful encounters. Notable among these are an exchange between Adria Arjona and the photographer Makoto in Japan, the discovery of the Matcha tea ritual with Makako, a flamenco dance lesson with dancer Lucia in Seville, an Indian wedding ceremony with Kamalika, or the traditional Loy Krathong lantern festival in Thailand alongside Rashan. As this advertisement suggests, My Way speaks to authentic, curious, open-minded women, ready to broaden their horizons and to live unique encounters around the world, in order to truly discover who they are. The result is a genuine philosophy of life, inspired by Giorgio Armani's new slogan: I am what I live.