Libre Berry Crush
Launched in January 2026, Libre Berry Crush is the first fruity floral in Yves Saint Laurent’s Libre line. Anne Flipo and Carlos Benaïm infuse a raspberry accord into the line’s lavender and orange blossom, over a creamy coconut accord and Bourbon vanilla. The bottle turns scarlet; Dua Lipa embodies it.
- Brand
- Yves Saint Laurent
- Launch year
- 2026
- Perfumers
- Gender
- Women
- Olfactory family
- Floral
- Concentration
- Eau de Parfum
- EAN
- 3614274521368 (30 ml) · 3614274521245 (50 ml) · 3614274521238 (90 ml)
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Yves Saint Laurent Beauté expanded the Libre line in January 2026 with Libre Berry Crush, an eau de parfum the house presents as its new fruity floral intensity. It is the first fruity and floral fragrance in the line, launched in 2019.
A raspberry on the tongue
Anne Flipo and Carlos Benaïm, Libre’s master perfumers, sign this version. They say they started from a sensation: a ripe raspberry crushed in the mouth, that fleeting moment when tartness gives way to sweetness. They wanted a fragrance expressing an open, self-assured femininity.
Carlos Benaïm confides his preference for French raspberries, the most delicious of fruits in his eyes. Anne Flipo says she tried several fruity notes before the raspberry prevailed, for its radiance and a discreet sensuality.
Since raspberry yields no natural essence, the two perfumers rebuilt it with flavorists, to obtain a textured, realistic note rather than a sugary or abstract one. Lavender remains the anchor of the composition and keeps Libre’s identity.
A gourmand Libre
The house describes Libre Berry Crush as a gourmand reinterpretation of Libre’s floral lavender: a soft, comforting fragrance that is nonetheless resolutely bold. It is sold in 10, 30, 50, and 90 ml, in the line’s bottle tinted scarlet.
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The advertising
Dua Lipa, a film shot in Chile
Film released on January 15, 2026, directed by Diane Kunst with Dua Lipa, who performs Aretha Franklin’s Think, shot in Chile.
The campaign film appeared on the official YSL Beauty channel on January 15, 2026, with press coverage of the launch following on January 23. Dua Lipa, the house’s global ambassador since 2019, plays the lead, after the previous episodes of the Libre line: Intense, Flowers & Flames, Vanille Couture. According to the muse, the shoot took place in Chile.
Diane Kunst directs the film and claims a suggestive, cinematic approach, playful without being overtly sexy; the campaign plays on the notion of the female gaze. Dua Lipa performs Think, a song written by Aretha Franklin.
The sequences show her biting into a raspberry, licking a pink ice pop, and spraying the fragrance, wearing a sheer black top.
From the same line
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