My Way Intense

In keeping with its unconventional fashion and in line with the expectations of today's consumers, Armani delivers this time a singular and opulent fragrance: My Way Intense.

Armani's My Way Intense, a fragrance designed for the women of the future

Armani's My Way Intense is a fragrance that delivers a new vision of femininity, extending the experience offered by the previous My Way from 2020. Like the new generation, it is imbued with curiosity and draws inspiration from a woman in search of new experiences. Never hesitating to challenge preconceived ideas, its main purpose is to take us toward new, still unexplored territories. With it, one leaves behind everything one believes about perfumery and sets off in search of authenticity. My Way Intense constantly reinvents itself and goes beyond borders. It invites one to live authentic experiences to better discover oneself. Armani's My Way Intense is a feminine fragrance conceived as a multiple personality, shaped along the way, both geographically and emotionally. It is akin to a unique life story, built through encounters. With it, one steps off the beaten path!

Moreover, as today's customers are increasingly concerned about respecting the environment, Armani's My Way Intense also follows a more responsible approach. To that end, it is composed mainly of natural ingredients, sustainably sourced. In particular, its raw materials are grown as part of local programs aimed at supporting disadvantaged communities and based on the principle of fair trade. Its bottle, meanwhile, is designed to be refilled endlessly. Offered in three sizes, it reduces its carbon emissions by 60% and its plastic use by 64%.

My Way Intense, a bewitching bouquet of flowers in a luxurious contrasting bottle

Armani's My Way Intense is a fragrance created by perfumer Carlos Bénaïm. From its top notes to its base notes, it invites us on a true olfactory tour of the world. At first, it takes us toward southern Italy, with the presence of Calabrian bergamot. Then its bright, luminous scent is carried forward by the subtle sweetness of orange blossom from Egypt. Next, Armani's My Way Intense makes a stop in India, to gather a tuberose as powdery as it is delicate. It also stops in New Caledonia to draw on the rawer character of sandalwood. Finally, it closes its journey with a landing in Madagascar, source of the vanilla accents.

In terms of visuals, Armani's My Way Intense comes in a strikingly beautiful bottle, combining multiple contrasts. First, its deep pink color pairs with a hypnotic, bewitching blue. Its clean, streamlined lines face a more opaque, rounded cap. Like a precious stone, it is further encircled by a final, infinitely luxurious golden ring.