Libre Eau de Parfum Intense
Libre Intense, the new eau de parfum from Yves Saint-Laurent Libre: this word has always resonated as self-evident for the designer Yves Saint-Laurent. Indeed, his immense talent has always been associated with a significant amount of audacity and provocation.
- Brand
- Yves Saint Laurent
- Launch year
- 2020
- Perfumers
- Gender
- Women
- Olfactory family
- Oriental
- Concentration
- Eau de Parfum Intense
- EAN
- 3614273069533 (30 ml) · 3614273069540 (50 ml) · 3614273069557 (90 ml) · 3614274479720 (refill 100 ml)
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Playing in the register of ultra femininity, he did not hesitate to dress women in tuxedos, underscoring in passing their growing desire for emancipation. Now, it is precisely in this register that Yves Saint-Laurent's 2020 fragrance is set. Libre Eau de Parfum reinvents the previous 2019 Yves Saint-Laurent Eau de Toilette, turning it into a sexier and more carnal variation.
Libre Eau de Parfum, the essence of a woman eager for freedom
As the name of this perfume indicates, at Yves Saint-Laurent, women are free to live as they see fit, without compromise, daring contradictions and caring nothing for what others may say. After all, can one not be both feminine and strong? The woman who wears this fragrance does not hesitate to voice her desire for freedom and to let her inner fire shine for all to see. Libre is a feminine perfume aimed at women all over the world, from Paris to New York, from the most sensual to the most rebellious. On screen, this femininity is moreover embodied by Dua Lipa, London singer who has nonetheless sold 40 million singles and more than 3.4 million albums worldwide. A woman of all records, Dua Lipa is here the symbol of an uncompromising and inspired youth. Not hesitating to write her own rules, she is a metaphor for freedom, like an eagle roaming the globe in search of new experiences. The result is an epic and overwhelming perfume.
The sophisticated bottle from the house Yves Saint-Laurent
Libre Eau de Parfum comes in a bottle very close to that of the previous Eau de Toilette from the same line. This one simply offers us a more amber juice than before, as if a carnal and ardent fire were burning at its heart. Gilded chains also embellish its black lacquered and asymmetrical cap. However, the centerpiece of this bottle is indeed the iconic Cassandre of Yves Saint-Laurent, the house's iconic logo. Here, it breaks the codes and bites directly into the glass of this bottle. Curved, it perfectly follows the right angle of this bottle, while a V is cut directly into the glass to underscore the neckline of the Y of Yves Saint-Laurent.
The highly floral and powerful breath of Libre Eau de Parfum
To create this perfume, Yves Saint-Laurent called on the perfumer Anne Flipo. Here, the creator chose to deliver a more suave and ardent reinterpretation of its predecessor. Libre Eau de Parfum is a bold and sensual juice, which opens first on the freshness of mandarin lit up with neroli. Its heart, meanwhile, is like an enormous bouquet. It combines orchid with orange blossom from Morocco, lavender essence from the Mediterranean and jasmine sambac absolute from India. Finally, it all ends with a sultry sillage of vanilla from Madagascar, amber, musk and cedar.
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The advertising
Dua Lipa, in the continuation of Libre
Dua Lipa extends the Libre campaign; a fashion press article credits Nabil Elderkin and describes a set of flames.
The official product page names Dua Lipa as the face of the perfume's campaign, the face of this 2020 launch. The singer already held this role for the 2019 Libre Eau de Parfum, whose film was directed by Nabil Elderkin.
A campaign film posted online in late September 2020 features the song I'm Free performed by Dua Lipa; this version is not confirmed. The director, the set, and the release date of the 2020 campaign are not documented.
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