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Elie Saab

Le Parfum

Le Parfum is Elie Saab’s first fragrance, launched in 2011 and signed by Francis Kurkdjian. The house presents it as an ode to light: a sunny orange blossom, a jasmine absolute paired with patchouli, and a cedar base wrapped in a rose honey accord. In 2012 it won the award for best women’s fragrance at the French FiFi Awards.

Brand
Elie Saab
Launch year
2011
Perfumer
Gender
Women
Olfactory family
Floral
Secondary family
Oriental
Concentration
Eau de Parfum

Published · Updated

Le Parfum

Where to buy

Lebanese couturier Elie Saab launched his first fragrance in July 2011, under license to Beauté Prestige International. He entrusted it to Francis Kurkdjian, who says he wanted to translate a brilliant femininity, the light of a sun so intense it becomes almost white.

The name comes down to two words, Le Parfum, with no other title. The house speaks of an ode to light and of a floral, solar and woody theme, built on a constant exchange between flowers and woods.

Three awards at the FiFi Awards

In June 2012, the professional jury of the Fragrance Foundation France gave it three awards in selective distribution: best women’s fragrance, best women’s bottle and best advertising campaign. Jean Paul Gaultier’s Kokorico, another license held by the same group, won the three equivalent men’s awards.

A growing line

Its success opened a long series of variations, including Le Parfum Intense, Rose Couture, In White, Royal, Essentiel and Bridal. The original Le Parfum is still sold as an eau de parfum, in its 2011 bottle and with the materials announced at its launch.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

What critics say

Angela (Now Smell This, 2011) sees a whirlwind of white flowers, strange but pretty; Thomas Dunckley (The Candy Perfume Boy) praises an orange blossom that sings; Elena Vosnaki (Perfume Shrine) finds an alluring honeyed floral, but one short on originality.

Read what critics say

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The advertising

Anja Rubik by Mert & Marcus

Unveiled in May 2011, the campaign shows Anja Rubik in an Elie Saab gown, photographed by Mert Alas and Marcus Piggott for the agency CLM BBDO.

The campaign was unveiled in May 2011, two months before the fragrance went on sale. Polish model Anja Rubik walks down a city street in one of the couturier’s gowns, billowing in the wind, photographed by the duo Mert Alas and Marcus Piggott.

The agency CLM BBDO created the campaign. In June 2012, it received the award for best advertising campaign for a women’s fragrance at the French FiFi Awards, given by a jury of perfume industry professionals.

More perfumes from Elie Saab

All Elie Saab perfumes

Also composed by Francis Kurkdjian

All creations by Francis Kurkdjian

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