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Yves Saint Laurent

Parisienne

Launched in 2009, Parisienne borrows the name and the bottle’s look from Paris, along with one of its perfumers: Sophia Grojsman composed it with Sophie Labbé. A vinyl accord, cranberry and blackberry open onto damask rose, violet and peony, set on patchouli, vetiver, musk and sandalwood. Kate Moss is its face.

Brand
Yves Saint Laurent
Launch year
2009
Perfumers
Gender
Women
Olfactory family
Floral
Secondary families
Woody Musky
Concentration
Eau de Parfum
EAN
3614274223101 (80 ml) · 3365440358300 (90 ml)

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Parisienne

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Yves Saint Laurent launched Parisienne in 2009, as a 30, 50 and 90 ml eau de parfum accompanied by body products. The house intended it for a free woman who is not from Paris but whom Paris adopts, and hoped, according to WWD, to make it a second pillar alongside Opium.

The heir to Paris

The name and the bottle derive from Paris, launched in 1983. The composition went to Sophia Grojsman, who had created Paris, this time working with Sophie Labbé. The memory of Paris can be sensed, but Parisienne is not one of the spring variations Paris had received year after year.

Who is Parisienne?

Before the launch, the house built up mystery with a teaser campaign titled “Who is Parisienne?”, before revealing the perfume’s face, Kate Moss. According to WWD, the target was a woman in her thirties, too old for Elle and too young for Opium or Paris.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

What critics say

Robin, of Now Smell This, finds Parisienne pretty, wearable and slightly offbeat, more interesting than Elle, but tamer and less exuberant than Paris.

Read what critics say

What the community says

LongevityAll day
Fleeting3 votesAll day
SillageModerate
Intimate3 votesOverpowering

Season

Spring67 %
2 votes
Autumn33 %
1 vote

Occasion

Evening67 %
2 votes
Day33 %
1 vote

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Longevity
Sillage
Season
Occasion
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The advertising

Kate Moss, who is Parisienne?

After a teaser campaign titled “Who is Parisienne?”, Kate Moss appears in black leather, between a car at night and a bed covered with roses.

Yves Saint Laurent prepared Parisienne’s launch with a teaser campaign, “Who is Parisienne?”, before revealing its face, Kate Moss. The film shows her in black leather in the back of a car, with flashbacks of a night on a bed covered with roses.

Robin, of Now Smell This, notes the pale, smoky pinks of the campaign, which she finds well matched to the perfume, but admits she cannot connect Parisienne to the image of Kate Moss in black leather.

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Also composed by Sophia Grojsman

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Also composed by Sophie Labbé

All creations by Sophie Labbé

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