My Way Nectar
My Way Nectar is the fruity Eau de Parfum that Giorgio Armani added in 2024 to its My Way line, signed by Carlos Benaïm. The house builds it on the contrast between a juicy pear and a creamy tuberose: bergamot, orange blossom and pear in the top notes, tuberose absolute at the center, Bourbon vanilla and white musk in the base. The talisman bottle turns pink, in 30, 50 and 90 ml.
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My Way Nectar arrives in spring 2024, the fifth version of the line that Giorgio Armani launched in 2020 with the My Way Eau de Parfum, composed by Carlos Benaïm and Bruno Jovanovic, followed by Intense in 2021, Floral in 2022 and Parfum in 2023.
The house sees it as an invitation to a sensory journey, a free and liberated vision of femininity, summed up in its motto: “I am what I live”. It describes a fruity and floral expression, born from the meeting of a succulent pear and a radiant tuberose.
Carlos Benaïm signs the composition. A second name, Pascal Gaurin, his colleague at IFF, is sometimes credited alongside his own, though the house does not confirm it. Like the rest of the line, the juice claims ingredients sourced from responsible channels and a forest preservation program.
My Way Nectar is sold in 30, 50 and 90 ml, in the pink bottle that sets it apart from its blue and purple siblings. Since 2023, actress Sydney Sweeney has embodied the My Way line and lends her features to this version.
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The advertising
Sydney Sweeney, face of My Way
Actress Sydney Sweeney, ambassador of the line since January 2023, fronts the launch film for Nectar in spring 2024.
Since January 2023, American actress and producer Sydney Sweeney has been the face of the My Way fragrances, chosen by Armani Beauty to launch My Way Parfum, as reported by Fashions-Addict and ELLE. Adria Arjona had been the line's first ambassador, in 2020.
For Nectar, the house releases a dedicated film in spring 2024, noted by Les Façons on March 12, 2024: an invitation to a sensory journey, in the spirit of the “I am what I live” campaign that has accompanied the line since its beginnings.
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