My Way Le Parfum

Fact sheet

• Full name: My Way Le Parfum
• Brand: Giorgio Armani
• Olfactory family: Floral – Amber – Aromatic
• Concentration: Parfum (Eau de Parfum Intense)
• Launch date: 2023
• Perfumers: Carlos Benaïm & Bruno Jovanovic
• Available sizes: 30 ml, 50 ml, 90 ml

Composition: the olfactory pyramid

Top: citrus brightness

A duo of Calabrian bergamot and Egyptian orange blossom opens the fragrance on a sun-kissed, sparkling note. A hint of bitter orange brings a zesty tension reminiscent of crisp morning air.

Heart: creamy tuberose & iris pallida

The Indian tuberose absolute, iconic to the My Way line, gains creaminess thanks to a powdery, slightly buttery iris pallida. A few ambrette seeds add a musky, vegetal vibration that modernizes the bouquet.

Base: bourbon vanilla, cedar & white musks

The base blends a voluptuous Madagascar bourbon vanilla with a dry, clean Virginia cedar. The white musks, ambered with benzoin, extend longevity beyond ten hours, leaving a soft-sensual sillage that lingers on clothing.

Bottle: a rosy sky fading into night

The iconic bottle is dressed in a coral pink-to-midnight blue gradient with a gold-ringed blue stone cap.

The minimalist rectangular silhouette comes in partially tinted recycled glass: bright pink toward the base, deep blue toward the neck, like a captured twilight. The blue “stone” topping the neck is inspired by lapis lazuli, encircled by a gold ring symbolizing a personal promise. Thanks to the screw-on refill system, single-use glass is reduced by 30% compared to a new bottle.

Advertising campaign

Directed by Hunter Schaffer, the film follows actress Adria Arjona from the streets of an Andalusian village to a cedar forest, passing through the tuberose fields of Tamil Nadu. With each breath, the light shifts from pink to blue, echoing the bottle's gradient. Over the indie soundtrack “Find My Way”, the voice-over states: “This time, the journey is within”. The press visual captures Adria facing a two-toned horizon, bottle in hand, tagline: “I Am What I Live”.

Reviews & verdict

My Way Le Parfum intensifies the orange blossom-tuberose signature without oversaturating it with sugar. The result is a voluptuous yet balanced amber floral, wearable year-round. On warm skin, the vanilla turns into milky caramel; in cool weather, the petitgrain's lavender and the iris create a chic powdery halo. Notable projection in the first hour before settling into a long-lasting, cocoon-like sillage. Perfect for the office, a date, or a city trip: it adapts to any itinerary.

Recommended wearing momentsMomentOccasionSillageApplication tip

Urban morning

Creative meeting

Light

Mist on scarf

Free afternoon

Park picnic

Moderate

Two sprays on wrists and nape

Sunset

Rooftop cocktail

Strong

Cross cloud over neck and shoulders

Signature night

Intimate dinner

Enveloping

Layering with vanilla milk