Lancôme
Idôle Power
Lancôme presents Idôle Power as an Eau de Parfum Intense, released at the end of December 2024 and carried in 2025 by a campaign with Olivia Rodrigo. The house credits Shyamala Maisondieu, Nadège Le Garlantezec and Adriana Medina-Baez, and describes the first floral woody fragrance in the Idôle collection: Pomarose accord, reinvented Damascena rose, creamy sandalwood in the base.
- Brand
- Lancôme
- Launch year
- 2025
- Perfumers
- Nadège Le Garlantezec
- Shyamala Maisondieu
- Adriana Medina
- Gender
- Women
- Olfactory family
- Floral
- Concentration
- Eau de Parfum Intense
Where to buy
Idôle Power joins Lancôme's Idôle collection, which already includes Idôle Eau de Toilette, Idôle Eau de Parfum and Idôle Now, each designed for a different occasion according to the house. The house presents this new addition as the collection's first floral woody fragrance, released at the end of December 2024.
CB News places the rollout of the campaign in January 2025. The house credits three perfumers, Shyamala Maisondieu, Nadège Le Garlantezec and Adriana Medina-Baez, the first two having already worked on the previous Idôle installments.
Lancôme builds the launch narrative around the reinvention of Damascena rose, presented as the heart of the Idôle collection since its origin. The brand describes the capture of the rose's volatile molecules to reveal a fresh, petaled facet, paired with a touch of sandalwood described as soft and creamy.
The launch is accompanied by a campaign entrusted to the agency Publicis Luxe and carried by singer and actress Olivia Rodrigo, the house's global ambassador, announced in that role in November 2024, ahead of the rollout of the Idôle Power film.
Olfactory pyramid
- Top notesThe first minutes
- Pomarose
- Heart notesThe heart of the perfume
- Base notesWhat lingers
What the community says
Season
Create an account to keep your votes and find your notebook.
The advertising
Becoming yourself is a strength
Olivia Rodrigo embodies “Becoming yourself is a strength”, a spot signed by King She set to the track Brutal.
The Idôle Power campaign was designed by the agency Publicis Luxe around the message “Becoming yourself is a strength”, according to CB News and the agency itself. It features Olivia Rodrigo, Lancôme's global ambassador, set to the rhythm of her track Brutal, as noted by La Réclame.
The thirty-second spot was directed by the duo King She, Radha Ganti and Robert Lopuski, known for their collaborations with Apple Music and Rihanna, according to LBB Online.
CB News describes a multichannel rollout deployed in print, at points of sale, on social media, on e-commerce, and on platforms such as Spotify at the time of launch.