La Vie est Belle en Rose

What's more, as if to further extend its renown, Lancôme keeps reinventing it. Even today, in 2019, it reveals a new facet of its personality. This time, it is called La Vie Est Belle en Rose and seems to place more emphasis than ever on cheerfulness and optimism. So, how about joining Lancôme in seeing life through rose-colored glasses?

La Vie Est Belle en Rose, an optimistic composition in a rosy setting

Lancôme's La Vie Est Belle en Rose is aimed at all women wishing to see life from a new angle. Its goal? To bring more cheerfulness into daily life and invite women to smile at life! This fragrance is a call to lightness and cheerfulness. It is designed for all sparkling women, wandering with a light step through the heart of the city, leaving a hint of optimism in their sillage. La Vie Est Belle en Rose is much more than a new fragrance. It embodies a philosophy, like a desire to fully enjoy all the good things around us.
This desire for optimism becomes apparent as soon as one sees the bottle of this new fragrance. La Vie Est Belle en Rose takes over the bottle of its predecessors, while adorning it with new details. Its bottle pays homage to Lancôme's heritage. Designed in 1949 by Armand Petitjean and George Delhomme, it was immediately named the crystal smile. Kept for several decades in the house's archives, it is now inseparable from women's perfumery. For the launch of La Vie Est Belle en Rose, it is dressed in a new rosy veil. A girly pink diagonal decorates the bottle and splits it into two parts. Its formerly pearl-gray organza ribbon has given way to a pink hue more feminine and playful than ever. The result is a concentrate of good mood!

The new fruity and floral breath of La Vie Est Belle en Rose

In terms of scent, Lancôme's new La Vie Est Belle en Rose is more floral and fruity than ever. It opens with a tangy, gourmand cocktail of red fruits. As if freshly picked in the shade of a woodland, this opening carries a reassuring and refreshing story. Peony, for its part, occupies the heart of this composition. Known for its airy and tender scent, it evokes the softness of morning dew. It is then followed by a creamier base of sandalwood. Another raw material widely used by perfumers, sandalwood lends more tenacity to this fragrance, while giving it a milky tenderness.