Carolina Herrera
Very Good Girl Elixir
The house describes Very Good Girl Elixir as a more intense version of Very Good Girl, carried by black cherry, bitter almond, rose and vanilla. The label lists coumarin and alpha-isomethyl ionone in support of the gourmand amber accord. Karlie Kloss embodies the campaign, in intense red, and the launch is set for spring 2025.
- Brand
- Carolina Herrera
- Launch year
- 2025
- Perfumers
- Louise Turner
- Shyamala Maisondieu
- Gender
- Women
- Olfactory family
- Oriental
- Secondary family
- Floral
- Concentration
- Eau de Parfum
Where to buy
Very Good Girl Elixir extends the Good Girl collection by Carolina Herrera, born around the stiletto-shaped bottle launched in 2016. This first fragrance, the house recalls, had in its midnight blue version enjoyed immediate success, paving the way for numerous flankers of the same signature stiletto.
The house credits Louise Turner and Shyamala Maisondieu, which Wikiparfum confirms; Quentin Bisch, associated with the previous Very Good Girl chapters, is no longer credited. Carolina Herrera positions Very Good Girl Elixir as a more concentrated and more sensual version of Very Good Girl, released in 2021, pushing the fruity floral amber accord toward greater intensity.
According to ifragrance, Good Girl Blush Elixir had inaugurated in 2024 an Elixir era devoted to more intense concentrates within the collection; Very Good Girl Elixir continues this logic, under the slogan It's so good to be bad.
Marie Claire Belgique and The Beauty Analyst date its arrival in store to spring 2025, with a Parisian pop-up, the Good Girl Coffee Shop, accompanying the French launch from May 16 to 25, 2025.
The house presents this new installment as the most intense and most daring expression of the Good Girl vision to date, pairing the seduction of the stiletto heel with an idea of assertive power.
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The advertising
Karlie Kloss, face of the campaign in intense red
The house entrusts the campaign to Karlie Kloss, already the face of Good Girl, in a staging built entirely around bold red.
The house announces the return of Karlie Kloss, face of Good Girl since 2016, as the face of Very Good Girl Elixir. The model embodies boldness, seduction and a charm that Carolina Herrera describes as irresistible, a woman in red from head to toe, echoing the bottle's gradient.
Marie Claire Belgique describes an assumed sensuality carried by Karlie Kloss and a Good Girl saga pushed to the extreme; S Magazine reports a campaign built entirely around vivid reds. The house shows her in a sculptural red dress, amid a cinematic staging where cherry, red rose and vanilla come to life on screen.
According to The Beauty Analyst, the French launch is accompanied by a Parisian pop-up, the Good Girl Coffee Shop, open in the Marais from May 16 to 25, 2025, in red and black, with coffee, running sessions and DJ sets, backed by a pastry by Nicolas Paciello.