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Lancôme

Trésor Midnight Rose

Trésor Midnight Rose is the fruity, rosy variation on Trésor, launched by Lancôme in 2011. Anne Flipo sets raspberry and blackcurrant bud against a rose absolute, with jasmine and peony holding the middle, and closes on vanilla, cedar and musks. Emma Watson fronted the campaign.

Brand
Lancôme
Launch year
2011
Perfumer
Gender
Women
Olfactory family
Floral
Secondary families
Woody Musky
Concentration
Eau de Parfum
EAN
3605532423203 (50 ml) · 3605532423265 (75 ml)

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Trésor Midnight Rose

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2011. Lancôme gives Trésor an heir aimed at younger buyers, and builds it on rose and red fruit rather than on the powdery apricot of the original.

What Trésor weighed

Trésor, signed by Sophia Grojsman in 1990, led French sales for months and had seen only one heir in twenty years, La Nuit Trésor in 2010. Midnight Rose therefore arrived with expectations.

The house rose

The rose has been Lancôme's emblem since its beginnings. The house had its own created by the rose breeder Georges Delbard, an intense fuchsia grown since 1974, and the Delbard family still handles its production.

Anne Flipo

The composition is Anne Flipo's, who describes a colorful, upbeat fragrance, a mischievous femininity where the rose turns playful under tangy raspberry and vanilla. She had already worked for the house.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

What critics say

Robin, of Now Smell This, places Trésor Midnight Rose at exactly the age of its face: between teenage fruity-sweet and adult floral, without choosing.

Read what critics say

What the community says

LongevityModerate
Fleeting1 voteAll day
SillageModerate
Intimate1 voteOverpowering

Season

Spring100 %
1 vote

Occasion

Day100 %
1 vote

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The advertising

Emma Watson, in Paris

Lancôme handed the 2011 campaign to Emma Watson, photographed in Paris, to give Trésor a younger face.

Lancôme chose Emma Watson to carry Trésor Midnight Rose and photographed her in Paris. The intent is explicit: to rejuvenate a line the public associated with its mother, without leaving the romantic register of Trésor.

The actress spoke of her part in the project. Asked by Harper's Bazaar in October 2011, she gave Trésor Midnight Rose as her favorite fragrance and specified that she had taken part in creating it.

The film plays the Parisian game of love, chance encounters and coincidences. Robin, of Now Smell This, takes from it the raspberry lipstick and the man's hat, a contrast she finds again in the juice itself.

From the same line

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