Idôle NOW

Fact sheet

• Full name: Idôle Now Eau de Parfum
• Brand: Lancôme
• Olfactory family: Floral – Fruity – Amber
• Concentration: Eau de Parfum
• Launch date: 2023
• Perfumers: Shyamala Maisondieu, Nadège Le Garlantezec & Adriana Medina-Baez
• Available sizes: 25 ml, 50 ml, 100 ml & 100 ml refill
• Distinctive feature: 85% ingredients of natural origin, refillable bottle

Composition: the olfactory pyramid

Top: juicy fig & sparkling citrus

In the top notes, a fresh fig accord reveals its green, milky pulp, splashed with a touch of Calabria bergamot and a hint of mandarin zest. The effect evokes a fruity smoothie enjoyed on a sun-drenched terrace: thirst-quenching, vibrant, brimming with vitality.

Heart: ethical rose & sun-kissed orange blossom

At the heart beats the Lancôme Rose — an exclusive hybrid, grown in Grasse under an agro-ecological protocol. Its velvety breath blends with an orange blossom absolute from Egypt, luminous and slightly honeyed. A few white saffron pistils underscore the floral brilliance and extend the sun-kissed vibration of the whole.

Base: bourbon vanilla, soft musks & amber woods

The base juxtaposes a sustainable bourbon vanilla from Madagascar with second-skin white musks. A trail of refined amber woods brings structure and depth, ensuring more than eight hours of longevity on skin and an enveloping trace on fabric through the next day.

Bottle: gradient sunrise, ultra-thin design

The smartphone-shaped bottle takes on a sunrise coral hue, refillable with a single twist.

Created by designer Chaffik Gasmi, the extra-flat Idôle bottle is now dressed in a coral–pink gradient evoking dawn. Its slimness (barely 15 mm) fits in the palm like a smartphone of light. An internal thread allows the pump to be replaced and the bottle refilled: up to 45% glass saved over the life cycle.

Advertising campaign

Directed by Félix Cooper, the film follows actress Zendaya atop a New York building. As the sky shifts from pink to orange, she raises the bottle and proclaims: The future is now. Over the electro soundtrack Own the Moment, greenery bursts forth between the skyscrapers, a metaphor for a greener world. The press poster isolates her profile against the coral horizon, with the handwritten slogan: Seize Your Now.

Reviews & verdict

Idôle Now reinvents the Lancôme rose with a fig facet that makes it more sensual and contemporary. On warm skin, the vanilla takes on notes of salted caramel; in cool weather, the orange blossom makes the citrus sparkle and brightens the composition. Moderate but noticeable sillage: perfect for the office, irresistible for a date. Long-haul longevity without heaviness. Worth adopting for those seeking a sophisticated, responsible and fiercely optimistic floral-fruity fragrance.

Recommended wearing momentsMomentOccasionSillageApplication tip

Early morning

Weekend brunch

Light

Mist on scarf

Afternoon

Creative meeting

Moderate

Two sprays on wrists and nape

Dusk

Rooftop cocktail

Strong

Cloud spray across neck and shoulders

Summer night

Outdoor concert

Enveloping

Layering with vanilla-scented lotion