J'adore Voile de Parfum

Dior launched J’adore in 1999, on a formula by Calice Becker. In the spring of 2013, François Demachy, then Dior’s perfumer-creator, signed a new interpretation: J’adore Voile de Parfum keeps the line’s floral bouquet and adds Tuscan iris to it.

Iris, guest of J’adore

Demachy sought in iris a new sensuality for J’adore: its powdery, woody and green tones were meant to envelop the skin. He also wanted to draw from it a feeling of comfort, the scent of warm bread that the house attributes to iris absolute.

Dior presents it as a second skin: a tender, enveloping mist, more intimate than the other J’adore fragrances, worn for oneself rather than to be noticed.

An eau de toilette despite its name

The name Voile de Parfum does not designate a concentration. The perfume is an eau de toilette, sold as such in France as in the United States; the word voile, veil, speaks of the texture the house wanted, light and powdery.