J'adore Touche de Parfum

Thanks to J’adore Touche de Parfum and the J’adore flanker of your choice, you can now create your own fragrance!

J’adore Touche de Parfum meets Dior’s most beautiful sensual visions

How can one succeed in enhancing an already exceptional fragrance, one already revisited several times in magnificent reinterpretations? By enhancing it, or by personalizing it! Dior thus proposed a fragrance concentrate enclosing the best of the floral absolutes of J’adore, the better to blend with the skin of the woman who wears it. An original idea that of course inspired the advertising campaign!

Since the creation of J’adore in 1999, Dior has told, not the story of one woman, but a story that suits every woman, the story of the Dior haute couture house. By creating J’adore Touche de Parfum, every woman is won over by her own J’adore, the one she will have created! So who better than the heroine Charlize Theron, fully identified with the star fragrance, to represent this new opus?

The J’adore Touche de Parfum campaign was photographed by the great Peter Lindbergh and unfolds in the dark streets of a paved city where the woman, a divine apparition, illuminates the setting with her charms and with luminous, golden attributes. As for the advertising film presenting the new J’adore Touche de Parfum concept, it takes the form of an anthology of skins drawn from the house’s finest images: golden water, bursts of floral winds ... What if gold were a fragrance? How would you like yours? asks the magnificent Charlize Theron amid the chiaroscuro of the magnificent images...

Composing a unique J’adore with J’adore Touche de Parfum

Thanks to a replica of the precious J’adore bottle, transformed for the occasion into a pretty little burnished gold vial, J’adore Touche de Parfum offers a unique technology in its cap that allows the delicious effluvia to be dosed, drop by drop, and blended with another fragrance from the range. The whole genius of J’adore Touche de Parfum lies in its unique composition, which, being neutral, blends beautifully with every variation of J’adore, without ever becoming a bland fragrance!

Reacting to the skin of the woman wearing it, to the place where it is applied and to the notes of the fragrance it is paired with, J’adore Touche de Parfum offers an infinity of variations and composes as many fragrances as there are feminine personalities, Dior explains.

The unique composition of J’adore Touche de Parfum thus consists of a top note of Sambac jasmine absolute from India, then a heart note of Damascena rose absolute, and finally a deep sillage built from the deliciously woody and amber notes of sandalwood essence from Sri Lanka. These three delicate and refined raw materials were chosen to blend beautifully with every J’adore, whether accentuating the iris notes of Voile de Parfum or enhancing the floral cocktail of J’adore l’Or.

Thanks to these unique and revolutionary processes for manufacturing the J’adore Touche de Parfum fragrance, as well as its patented cap allowing the precise dosing of the blend chosen by the user, J’adore offers fragrance lovers the rare possibility of creating a scent in total harmony with their mood of the moment, the scent of their skin, and even, the supreme luxury of being able to change it! J’adore Touche de Parfum brings back this precise and sensual gesture of the art of perfuming oneself, a true beauty ritual, historic and deeply symbolic of femininity...