La Vie est Belle Flowers of Happiness

Lancôme continues to convey a highly optimistic message in its fragrances, notably through the La Vie Est Belle collection. Much loved by women, this collection keeps growing. Today, a brand new fragrance comes to complete this range. Focus on La Vie Est Belle Flowers of Happiness.

La Vie Est Belle Flowers of Happiness, when happiness floods Changi Airport, Singapore

As always, La Vie Est Belle Flowers of Happiness is a fragrance that invites us to see life through rose-colored glasses. In fact, its bottle is itself named Le Sourire de Cristal, quite a symbol! This time, Lancôme chose to unveil this new fragrance at the heart of Changi Airport, Singapore, setting up a pop-up store from July 23 to September 2, 2018, right in the middle of Terminal 3. This luxurious stand displayed a message that could not be clearer: Who will you make happy today?. La Vie Est Belle Flowers of Happiness is a fragrance that encourages sharing happiness in order to better appreciate it. Far more than a simple fragrance, it is a statement of optimism. Through it, Lancôme aims to promote the sharing of joie de vivre. La Vie Est Belle Flowers of Happiness is not just a fragrance or a bottle. It is a new olfactory sensation that evokes happiness. This new juice embodies on its own the entire philosophy of Lancôme, filling women's everyday lives with pleasure.

La Vie Est Belle Flowers of Happiness, a new floral bouquet full of brilliance

So, what ingredients did Lancôme use to meet this ambition? The house turned to a floral and delicate juice. La Vie Est Belle Flowers of Happiness opens first on a pear accord. This green and juicy fruit is then relayed by a floral trio very popular in feminine perfumery. La Vie Est Belle Flowers of Happiness is composed, moreover, of rose, jasmine and peony. Its base, meanwhile, becomes creamier and smoother. Like a cottony cloud, La Vie Est Belle Flowers of Happiness ends with a duo of musk and sandalwood. All of this is presented in Lancôme's usual bottle. A tribute to the house's heritage, this bottle was designed in 1949. Kept in Lancôme's archives, it was brought back into fashion in 2012, on the occasion of the launch of La Vie Est Belle. With generous, gently curved shapes, it traces the imprint of a smile at the base of its glass. Here, it reveals the color of a pink juice. An organza ribbon is tied at its neck with a sequined ribbon. Finally, countless facets are carved into its walls, creating a shimmer of light within its juice. More than ever, La Vie Est Belle Flowers of Happiness by Lancôme radiates brilliance!