Lancôme
Idôle Aura
Idôle Aura, the new fragrance from the house Lancôme. Perfumery is not solely an art meant to enhance an outfit for the length of a season. Indeed, the greatest fragrances have the ability to leave a mark on history or bear witness to their era. They mark an entire generation and bring a breath of novelty into everyday life.
Where to buy
In 2019, with the fragrance Idôle, Lancôme wanted more than ever to turn a page and speak to contemporary women. Intended for an inspiring, conquering and daring woman, Idôle by Lancôme keeps making headlines. Once again, in 2021, it returns to the forefront and offers a new derivative of its scent. Focus on Idôle Aura, the saltiest edition of the collection.
Idôle Aura, the fragrance of a combative woman
Idôle Aura by Lancôme was born from the house's love for women. Because these women no longer hesitate to challenge norms and impose their own definition of success, Lancôme decided to celebrate them in a fragrance. Idôle Aura is a call to all idols, to gather, form a community and spread their aura of powerful women. Far more than a simple fragrance, it is a true totem that brings people together. Idôle Aura accompanies the wearer on the path to happiness. It seems designed for all of today's conquerors, doing everything they can to achieve their dreams and give meaning to their lives. On screen, Idôle Aura is embodied by Zendaya, rising Hollywood star and face of the campaign for Lancôme since 2019.
Idôle Aura by Lancôme, a floral and salty essence
Idôle Aura does not hide its belonging to the great Lancôme family. In this case, this fragrance uses the house's signature raw material: rose. After all, what better flower to embody femininity? It therefore appears from the top notes of this fragrance, paired with an unprecedented salty accord. This clearly highlights the atypical personality of this juice. It is then followed by a heart that is more jasmine-forward and opulent. With it, the flowers shine and prove particularly generous. Then, little by little, Idôle Aura by Lancôme shifts toward a more sensual and seductive world. It ends with an animalic and smooth blend of vanilla and musk.
The contemporary bottle of Idôle Aura by Lancôme
Like its predecessors, Idôle Aura by Lancôme comes in a modern and futuristic bottle, surprising for its slim thickness. Indeed, it is considered one of the finest glass cases in the world, at just 15 mm thick. Its shape is inspired by an ultra-flat smartphone. In perfect harmony with the modern world, this bottle owes its existence to industrial designer and architect Chafik Gasmi. This time, Idôle Aura reveals its full power in a new gradient, darker at its center and lightening toward its outer walls. In terms of size, Idôle Aura comes in three different spray bottles, of 25, 50 or 75 ml.
Olfactory pyramid
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The advertising
Zendaya, third chapter
Zendaya returns as the face of the campaign for this third chapter; a spot listed under the title “I Can, We Will” shows her leading a white horse.
The face of the campaign is American actress Zendaya. The press in September 2021 reports her return for Idôle Aura, presented as the third chapter of the collection. A specialized source recalls that she was already the face of the campaign for Idôle in 2019, for a campaign photographed by Mert & Marcus and a film directed by Manu Cossu — an earlier series, distinct from Aura.
An advertising database lists a television spot titled “I Can, We Will”, in which Zendaya leads a white horse and a group of women; the credited agency is Publicis, the media agency Wavemaker. An Idôle Aura advertising film is also listed as a 2021 short film, with Zendaya credited in it as a Lancôme ambassador.