Prada
Paradoxe Intense
Paradoxe Intense is the eau de parfum launched by Prada in 2023, one year after Paradoxe. The house amplifies the contrasts of the original around three pillars: a superinfusion of jasmine, an amber accord built on Ambrofix, and a moss accord, signed by Nadège Le Garlantezec, Shyamala Maisondieu and Antoine Maisondieu. The triangular bottle lying on its side, with its coral pink juice and black shield, remains refillable like the entire range.
- Brand
- Prada
- Launch year
- 2023
- Perfumers
- Nadège Le Garlantezec
- Shyamala Maisondieu
- Antoine Maisondieu
- Gender
- Unisex
- Olfactory family
- Floral
- Secondary family
- Oriental
- Concentration
- Eau de Parfum
Where to buy
Paradoxe Intense is an eau de parfum launched by Prada in 2023, conceived as a flanker of the pillar fragrance Paradoxe, released the previous year. The house places this launch within a collection that has since expanded to other variants, including Paradoxe Radical Essence, Paradoxe Virtual Flower and Paradoxe Sweet Chemistry.
The composition is signed by three perfumers from Givaudan, Nadège Le Garlantezec, Shyamala Maisondieu and Antoine Maisondieu, whose names appear on the house's product sheets. Prada describes them as master perfumers on its official materials.
The house places Paradoxe Intense in the floral amber family, with a woody inflection, and claims an intent to amplify the contrasts already present in the original fragrance. The house's presentation emphasizes a saturation of olfactory sensations achieved from ingredients described as delicate, yet rendered with a new intensity.
The story of the Paradoxe collection remains linked to Emma Watson, actress and UN Women goodwill ambassador, associated from the outset with the 2022 fragrance and whose image continues to accompany Paradoxe Intense.
Olfactory pyramid
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The advertising
Emma Watson, the constant face of the paradox
Emma Watson remains the face of Paradoxe Intense, the house reusing the visuals from the original Paradoxe campaign.
The house presents Emma Watson, actress and UN Women goodwill ambassador, as the face of Paradoxe Intense, continuing her role for the Paradoxe fragrance launched in 2022. Some campaign visuals reuse material from the original campaign rather than a new staging.
The original Paradoxe campaign, whose codes Paradoxe Intense reprises, had been directed by Emma Watson herself, who oversaw its staging, writing and narration. The visuals had been photographed by Harley Weir.