Lancôme presents Idôle Power as an Eau de Parfum Intense, released at the end of December 2024 and carried in 2025 by a campaign with Olivia Rodrigo. The house credits Shyamala Maisondieu, Nadège Le Garlantezec and Adriana Medina-Baez, and describes the first floral woody fragrance in the Idôle collection: Pomarose accord, reinvented Damascena rose, creamy sandalwood in the base.
Idôle bottle with a shaded terracotta and fiery pink lacquer, adorned with a central circular portal.
The Idôle Power bottle reprises the silhouette of the Idôle bottle, according to the house, with a shaded lacquer in a russet and terracotta tone; LBB Online describes a terracotta bottle.
The house presents this lacquer as fiery pink both in the background and on the surface, tied to the idea of a new era and a new path toward personal fulfillment. At the center of the bottle sits a circular portal, which Lancôme presents as the emblem of a fragrance inviting one to step into the light and claim one's power.
Lancôme offers three sizes, 25 ml, 50 ml and 100 ml.