Paradoxe Sweet Chemistry

Prada Beauty launched Paradoxe Sweet Chemistry in 2026, a new eau de parfum in the Paradoxe line, born in 2022. The house presents it as a chemistry of sweetness, a balance between fruit, floral radiance and gourmand creaminess, for a woman who reinvents herself without ever ceasing to be herself.

The American press sees it as the line’s first fruity floral. Sweet Chemistry joins Paradoxe, Paradoxe Intense, Paradoxe Virtual Flower and Paradoxe Radical Essence, all sold in refillable bottles.

The Paradoxe trio

The composition is the work of Nadège Le Garlantezec, Shyamala Maisondieu and Antoine Maisondieu, the three perfumers who created Paradoxe in 2022 with Miuccia Prada and Raf Simons. Paradoxe was then the first Prada fragrance developed by L’Oréal, which operates Prada Beauty under license.

The house sells Sweet Chemistry in 10, 30, 50 and 90 ml, as well as in a 100 ml refill. The launch coincides with the arrival of Zendaya as global ambassador for Paradoxe, following Emma Watson.