Prada
Paradoxe
Prada Paradoxe: the woman of a thousand facets Launched in late 2022, Prada Paradoxe explores the permanent duality of femininity: at once constant and ever-changing. Composed by the trio of perfumers Nadège Le Garlantezec, Shyamala Maisondieu and Antoine Maisondieu, this floral amber plays on illusion, a neroli as pure as dawn, warmed by a futuristic amber vanilla. Thanks to biotechnological innovations (Ambrofix and Serenolide), it offers long-lasting intensity while remaining absolutely transparent: the Prada paradox par excellence.
- Brand
- Prada
- Launch year
- 2022
- Perfumers
- Nadège Le Garlantezec
- Antoine Maisondieu
- Shyamala Maisondieu
- Gender
- Unisex
- Olfactory family
- Floral
- Secondary family
- Oriental
- Concentration
- Eau de Parfum
Where to buy
Prada Paradoxe was launched in 2022 and is presented by the house as Prada's first new feminine pillar fragrance in seven years, according to Perfume Shrine. The composition brings together three perfumers, Nadège Le Garlantezec, Antoine Maisondieu and Shyamala Maisondieu, whom the house states collaborated with Miuccia Prada and Raf Simons.
The house states it wanted to reconcile timelessness and avant-garde, nature and innovation, through a refillable bottle that explores the contrasts of contemporary femininity. The house describes a celebration of never being the same while remaining oneself, a formula it directly links to the name Paradoxe.
The launch is accompanied by an international campaign created by the agency McCann Paris, rolled out from August 2022 across television, digital, social media and outdoor advertising. Emma Watson is the face of the campaign and also directed the advertising film, a first for her behind the camera; the outdoor visuals are photographed by Harley Weir.
The collection has expanded since the initial launch: Prada released Paradoxe Intense in 2023, Paradoxe Virtual Flower in 2024, described by the house as a musky floral enhanced by artificial intelligence, and Paradoxe Radical Essence, presented as a more concentrated gourmand woody floral. The brand more recently chose Zendaya as the new face, embodying, according to Prada, a chapter celebrating an identity in perpetual evolution.
Olfactory pyramid
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The advertising
Emma Watson behind the camera
Announced on August 21, 2022 from Paris, the film brings together Emma Watson as director and on screen, with photography by Harley Weir.
On August 21, 2022, from Paris, Prada announced the Paradoxe campaign film. Emma Watson plays the lead role and directed it, her directorial debut. The house presents this short film as the moment when the actress orchestrates her own dimensions: the performer, the activist, the actress, the woman.
The campaign photography is by Harley Weir. The film plays out an atmospheric and dreamlike imagery, broken into distinct vignettes devoted to artistic creation, nature and technology, and carried by the actress's voice-over. The agency is McCann Paris; its creative director Julien Calot explains that he wanted to speak to a generation that no longer identifies with the idea of being put into boxes.
Prada subsequently presents Zendaya as the new face of Paradoxe.