DIOR Pure Poison

Adored, sometimes detested, Poison is so unforgettable that Dior only released a version of its perfume nine years later. Pure Poison would be the third opus of this perfumed saga, which opens like a grimoire of olfactory wonders.

3 great perfumers at Dior's service for the creation of Pure Poison

Pure Poison, when the potion is adorned with the white magic of Olivier Polge, Dominique Ropion and Carlos Benaim

Poison is THE cult perfume of the 80s. The perfume of opulence with a taste of the forbidden, the perfume of all excess, of all the most bewitching flowers as well as the most animalic notes. Edouard Fléchier's composition for Poison is formidable in its sensuality and warmth, it is inimitable. So when the house of Dior chose to offer descendants to this love potion, they were composed with the greatest care to be worthy of the original fragrance, while also being sufficiently original not to resemble too closely the 1985 juice.

The best known of all Poison's flankers is of course Hypnotic Poison, however Tendre Poison from 1994 and Pure Poison created in 2004 have the merit of tackling the myth by clearly offering a version totally opposed to Poison, a perfumers' challenge in short!

As far as Pure Poison is concerned, the challenge is truly considerable: Olivier Polge, Dominique Ropion and Carlos Benaim have the mission of creating a luminous antidote to Poison, a Counter-Poison in short. Only orange blossom will make the connection between Poison and Pure Poison, the composition of the three perfumers tells a beautiful and wonderful new story…

Poison's venomous orange blossom becomes the enchanting star of Pure Poison

The three great perfumery talents thus set out to tackle the legendary Poison by taking its orange blossom to color it with luminous and sun-kissed notes.

A wild gamble but a winning bet, Pure Poison is a success!

Pure Poison opens with a fresh and dynamic start of bergamot from Calabria, oranges and mandarin. Then in the heart, white flowers, including the famous orange blossom, light up the top with an armful of jasmine and gardenia. Finally, musks, amber and sandalwood play with their delicate depths to wrap us in their soft blend.

The elegance of Dior perfumes thus remains in precious floral notes typical of the house, except for the presence of gardenia, which likes to surprise us. The story of Pure Poison unfolds in fresh chapters of innocent sensuality that are surprising given their kinship with their venomous parent Poison. Yet the magic remains, and Pure Poison bewitches us with its charms just as much as the cult perfume of the 80s.

Once upon a time there was an ingenuous and captivating fragrance, sincere and mysterious… Pure Poison celebrates seduction in its purest state, exploring its duality and its irresistible alchemy, attributed to Dior for Pure Poison.