Coco Mademoiselle L'Eau Privée
Coco Mademoiselle L'Eau Privée: the essence of a free and audacious woman signed Chanel. Gabrielle Chanel is one of the most famous women of the last century. A revolutionary at heart, she considerably contributed to the emancipation of women.

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Thus, the house bearing her name never misses an opportunity to pay tribute to her. It was precisely in this way that the very first Coco of 1984 had been created, before becoming Coco Mademoiselle, in 2001. If these fragrances are radically different, they carry within them all of Gabrielle Chanel's attraction to the baroque or the streamlined. This time, Coco Mademoiselle becomes Coco Mademoiselle L'Eau Privée and wraps itself in an unprecedented softness. Conceived as a watercolor and created by perfumer Olivier Polge, Coco Mademoiselle L'Eau Privée aims to be as tender as it is sexy.
Coco Mademoiselle L'Eau Privée, the perfume of a seductive woman
Coco Mademoiselle L'Eau Privée is a true burst of softness. However, do not be fooled by appearances, this does not mean it is meant for a timid and fearful woman. In reality, the woman who wears this perfume proves rather mysterious and sensual. Coco Mademoiselle L'Eau Privée is a rich but not heady perfume, ideally worn at night for a genuine wave of seduction. Light and delicate, it reveals the sexiest side of women and carries us along in a whirlwind of eroticism, during a warm summer night.
As always, on screen, Coco Mademoiselle L'Eau Privée is embodied by British actress Keira Knightley, who has become an inseparable figure of Chanel's Coco Mademoiselle collection. After playing mischievous heroines, superwomen in leather suits or evening hostesses, Keira Knightley returns better than ever, to our great delight.
Coco Mademoiselle L'Eau Privée, a delicate and tender perfume
Coco Mademoiselle L'Eau Privée does not forget its predecessors and takes up the main ingredients of the first Coco Mademoiselle. However, to offer us more tenderness, it softens its woody and powerful character in favor of its other ingredients. Thus, the freshness of mandarin dominates before being relayed by a more floral and feminine accord at its heart. There, Coco Mademoiselle L'Eau Privée gives off a romantic breath of rose and jasmine. Little by little, it becomes more streamlined and leaves behind a sillage of white musk. In other words, it preserves its oriental facet while proving more soothing.
Like all the perfumes in the Coco collection, Coco Mademoiselle L'Eau Privée comes in a revisited version of Chanel's emblematic N°5 bottle. As a reminder, at the time of its release, this collector's piece stood in radical contrast to the elaborate bottles of its era. Very streamlined, it is a heavy block of glass with beveled edges. For Coco Mademoiselle L'Eau Privée, it takes on frosted walls and a tender, voluptuous peach hue. A few gold and cream details appear on its cap and its label. Finally, as a reminder, let us note that its cap, shaped like an emerald, takes the form of Place Vendôme seen from above — quite a symbol!
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
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The advertising
It was in 1984 that Jacques Polge, official perfumer of the house Chanel, created a perfume named Coco, as a tribute to Gabrielle Chanel. Then, in 2001, the house decided to give it new life, by modernizing it and offering it greater purity. In 2020, the story repeats itself once again and Coco Mademoiselle becomes Coco Mademoiselle L'Eau Privée. As always, Chanel accompanies its new release with an unprecedented advertisement. Furthermore, the house does not break with tradition and calls upon the talented Keira Knightley to embody the image of its feminine fragrance.
Coco Mademoiselle L'Eau Privée in a few words
Coco Mademoiselle L'Eau Privée takes up and preserves the spirit of its predecessors, while offering a warmer sillage than before. Combining first Sicilian orange with bergamot, it then moves toward a more floral heart of jasmine and rose. Little by little, it gains depth, offering an extreme dose of patchouli. Presented in the iconic bottle of the house Chanel, it now carries a juice with a peach pink hue, more amber than before. With it, everything is elegance and purity.
Who is Keira Knightley, the inseparable face of the campaign for the house Chanel?
Keira Knightley has embodied the image of Coco Chanel for several years. Daughter of actor Will Knightley and playwright Sharman MacDonald, she began her career on television through numerous commercials. However, it was by landing a role in Star Wars Episode 1 The Phantom Menace, in 1999, that her career truly took off. Since then, successes have followed one another and Keira Knightley has already appeared in about fifty films, amassing on her own more than 28 million cinema admissions, 3 awards and 17 nominations at prestigious ceremonies. Embodying beauty, sensuality and provocation, she seems to match point for point what Gabrielle Chanel once was. Thus, she seems to have no trouble making the codes of this new perfume her own.
The unprecedented advertisement for Coco Mademoiselle L'Eau Privée
The advertisement for Coco Mademoiselle L'Eau Privée carries us into a very luxurious atmosphere. This campaign plays out once night has fallen, in the suite of a refined Haussmann-style hotel. There, Keira Knightley appears dressed in a long black gown, her neck adorned with an imposing set of jewelry. Entering her room, the young woman hangs a small do not disturb sign on her door. In the glow of dim lighting, she opens a chessboard on her bed and plays a small game alone. No one knows if the beautiful actress is waiting for her lover. Undeniably, the atmosphere of this new campaign aims to be very private. The advertisement ends with a view of the new frosted glass bottle of Coco Mademoiselle L'Eau Privée, this time presented on a black and white chessboard. Somewhat enigmatic, this campaign immediately makes one want to remove its cap to discover its scent.