Christian Dior
Poison Girl
The Poison Girl perfume by Christian Dior. The apple is a fruit that has always drawn much attention. While it is of course associated with the forbidden fruit of Adam and Eve in the Garden of Eden, it also symbolizes powerful and contemporary brands.
- Brand
- Christian Dior
- Launch year
- 2016
- Perfumer
- Gender
- Unisex
- Olfactory family
- Oriental
- Concentration
- Eau de Parfum
Where to buy
Indeed, while Apple made it the symbol of its computers, Dior, for its part, made it one of the most famous perfumes in the world: Poison. The message could not be clearer; this is a juice that is at once very tempting, yet no one truly knows whether it is dangerous or not. So beware, for it returns in a brand new version this time named Poison Girl!
Dior's provocative femininity
Poison Girl is a fragrance fully rooted in the history of its predecessors. Indeed, the Poison fragrance has always caused a scandal, and the new Poison Girl does not intend to go unnoticed either. This is a subversive fragrance that reinvents the Poison myth to update it for today. The Poison Girl woman is provocative and scandalous. She does not hesitate to shout loud and clear to anyone who will listen: I am Poison! This modern woman seems to fear nothing and no one. She revels in her nonchalant look and presents herself as a feminist banging her fist on the table. If her makeup and neckline prove daring, her fragrance is likewise a signature that resembles her. It is particularly bold, sexy and insolent. It is the fragrance of a young woman of today, giving in to all her desires and passionately enjoying her freedom. Poison Girl is a fragrance with an astonishing and unsettling sillage. With it, Dior appears to have made no compromise. Its floral writing is anything but demure. This is a devilish fragrance, yet no less pleasing. In other words, its signature is deliciously toxic and addictive.
The seductive, gourmand scent of Poison Girl
Poison Girl was created by perfumer François Demachy. This fragrance clearly plays in the register of gourmand indulgence. After all, what better way to seduce than by appealing to appetite? It thus appears as a sensual trap whose sweet notes are paired with a floral scent, both sweet and bitter. This distinctive juice opens with a fruity, tangy note of bitter orange. However, for greater sensuality, this is paired with tonka bean from Venezuela. The latter is at once enveloping while retaining a slight bitterness. It wraps this fragrance in an unexpected sweet roundness and quickly joins a touch of vanilla. This, indeed, is precisely where the charm of Poison Girl lies. The whole is also caressed by a note of Tolu balsam. The femininity of the Dior woman, meanwhile, shows through Damask rose. However, do not be mistaken, it is sharp and edgy and might well wound with its sharp thorns. Finally, Poison Girl ends with a sensual, velvety feeling delivered by sandalwood from Sri Lanka.
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
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The advertising
Released in 2016, Poison Girl is a variation on the legendary Poison, released in 1985, which presented itself as an ultra-seductive elixir. Like its predecessor, Poison Girl is regarded as an explosive fragrance, leaving behind a sillage that prolongs the pleasure. Deliciously impertinent, the Poison Girl woman is as sexy as she is provocative. Ultra feminine and full of sensuality, the Poison Girl woman continues along the path of the Poison saga. With a truly disruptive face of the campaign, the video matches the exuberance of the fragrance.
The advertisement: I'm not a girl, I'm a poison…
I'm not a girl, I'm a poison is the slogan of the advertising video. More than provocative, the advertising video is disturbing, so thoroughly does it break the codes of fashion and advertising. In a setting described as clubbing underground, amid alcohol, sex and dependency, the Poison Girl woman crosses paths with a young man who then follows her everywhere, becoming obsessed with her… Set to a song titled Nobody Rules the Street by French DJ Brodinsky, the Poison Girl declares: I'm not a girl, I'm a poison… As the face of the campaign, Christian Dior chose the scandalous Camille Rowe, accompanied by the alluring Harvey Newton Haydon.
Camille Rowe is an irresistible Poison Girl
Irresistible yet terribly seductive, Camille Rowe is a face of the campaign who could not be sexier, and who truly matches the Christian Dior fragrance. Camille Rowe-Pourcheresse was born in 1990, in Paris. Her father owns several restaurants, while her mother is a former Lido dancer. Camille Rowe was discovered at age 18, while sitting on a café terrace. She began her career posing for Abercrombie & Fitch and for Zadig & Voltaire. She was later chosen as the face of Chloé, succeeding Clémence Poésy. From then on, Camille Rowe appeared on the covers of numerous magazines, such as Elle and Vogue. In 2013, she appeared for the first time in a Dior advertising video, for the fragrance Dior Homme, alongside Robert Pattinson, before becoming the face of the campaign for Poison Girl. In this video, everything flows seamlessly, following a Camille Rowe who is both nonchalant and ultra sexy, all set to an electro beat.
I'm not a girl, I'm a Poison… truly suits Camille Rowe, its face of the campaign. Seductive and impertinent, this French model lets loose, drawing into her web a man who is likewise irresistible, in the person of Harvey Newton Heydon. This is not the first time Camille Rowe has worked for Dior, since she had already appeared in the advertising video alongside Robert Pattinson, where she also comes across as a sexy, provocative young woman.