Pure Poison

Poison managed to defy the laws of classic perfumery to set the 1980s ablaze with its burning, thoroughly oriental accords. Fruity, floral, distinctive and animalic, Poison left its mark on its time without losing any of its spectacular aura. Through its relatively late flankers, the spirit of Poison endures, and contrary to appearances, Pure Poison, born in 2004, does nothing to distort the fragrant torments of these tempting bottles... Quite the opposite!

Pure Poison, Dior's magical and sun-kissed potion signed by Dominique Ropion, Olivier Polge and Carlos Benaim

The art of composing a new fragrance from a perfume as legendary as the powerful Poison is a highly complex art. It requires perfumers who love and respect the original bottle enough to know how to preserve its beauty, and perfumers talented enough to be able to modernize it. This may be why the house of Dior chose not to offer a flanker to Poison for nine years.

Sometimes creating a flanker seems easier. You have a starting point and you turn up the freshness, you turn up the warmth, you turn up the jasmine if you want a more floral variation... But in fact, rebalancing things takes a great deal of work. Not so much great creativity as a great deal of technique, according to Dominique Ropion.

In any case, Poison eventually gave rise to brilliant flankers, each of which in turn managed to highlight different facets of Edouard Fléchier's so rich Poison. Among these brilliant bottles, the daring Pure Poison would create the effect of a sun-drenched bomb. Far from the beautiful darkness of its counterparts in the same line, Pure Poison would no longer be a dark object of desire but rather an extract of burning sunshine, the complete opposite of the original Poison's hypnotic effect.

Yet the three internationally renowned perfumers behind Pure Poison, Olivier Polge (now Chanel's in-house perfumer), Dominique Ropion (creator of La Vie est Belle, Dune, Alien, Amor Amor and many other successes) and Carlos Benaim (creator of Armani Code, Flowerbomb, Eternity...) never lost sight of the tempting aura of Poison's notes, nor of its mythical orange blossom.

When Dior Poison's orange blossom turns solar, it becomes Pure Poison

As lovers of the orange blossom from the mythical Poison, the three perfumers who created the magnificent and bewitching Pure Poison could not imagine seeing it disappear; better still, they made it the star of Pure Poison! A powerful, sun-kissed star that draws all the finest warm and sun-kissed notes to its feet!
Moreover, one of the perfumers in this talented trio is a great lover of orange blossom in his fragrances: Carlos Benaim, of course! Indeed, orange blossom is the backbone of the magnificent Armani Code, just as it is for this Pure Poison.

Orange blossom evokes more than anything else my childhood in Tangier: the trees in bloom, perfuming the entire city; its water, which was sprinkled on guests during celebrations; and the flavor of its candied petals, the letuario de Azahar, as well as the sweet orange preserves that were always prepared in spring. Thus, it is the splendor of orange blossom that inspired me to create Armani Code by Giorgio Armani, according to Carlos Benaim.

Thus, with Pure Poison, oriental scents are magnified in their most luminous, most pure light, thanks to juicy citrus, white flowers with absolutely divine scents and deep sensualities that enclose us in a cottony yet still addictive bubble...