Chanel
Gabrielle CHANEL Essence
L'Essence de Gabrielle CHANEL Gabrielle Chanel had a difficult childhood. Yet, as if these hardships had pushed her to go beyond herself to reach her dreams, she ended up becoming one of the most illustrious female figures of France.
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Combative, Gabrielle Chanel remains one of the emblems of women's emancipation. I chose what I wanted to be, and I am, she used to say. To pay tribute to her determination and her sun-kissed aura, the house bearing her name had therefore decided, in 2017, to create a fragrance that resembled her, for a free and sensual woman. This is how Gabrielle was born. Today, this juice, which has become a classic, reinvents itself. Focus on Gabrielle Essence, an essence more opulent and luminous than before.
Gabrielle Essence, the fragrance of a radiant and free woman
Just like the previous Gabrielle, Gabrielle Essence was conceived as a symbol of independence and freedom. It is designed for all passionate women of our time who above all aspire to fulfillment. Just like Gabrielle Chanel, the woman who wears this fragrance is ready to do anything to rise above her modest condition. The Chanel woman backs down from nothing. She leads the dance and stands, in everyone's eyes, as a true legend.
If the first Gabrielle fragrance was embodied by Kristen Stewart, an actress of strong character, this time Chanel decided to change ambassador. The house set its sights on Margot Robbie, an actress who rose to fame in 2013 and is considered one of the greatest rising stars of Hollywood. As a side note, Margot Robbie made a first, highly noticed appearance in Martin Scorsese's The Wolf of Wall Street. She is also expected in Quentin Tarantino's Once Upon a Time... in Hollywood, where she portrays Sharon Tate, actress and wife of Roman Polanski whose fate was tragic, savagely killed by associates of Charles Manson while she was pregnant. On every front at once, Margot Robbie has a gift for lending her image to captivating women!
Gabrielle Essence, an opulent and sensual fragrance
But beyond this image, what exactly is the new scent of this fragrance? Gabrielle Essence owes its existence to Olivier Polge, Chanel's official perfumer. This brilliant creator drew inspiration here from the previous Gabrielle, while giving it a more sensual and glamorous luminosity. The result is a sun-drenched and intoxicating juice, in which Grasse tuberose is clearly showcased. The central element of this fragrance is accompanied by three other white flowers: ylang-ylang, jasmine and orange blossom.
In perfect harmony with the Chanel style, the Gabrielle Essence fragrance is presented in a square bottle, both massive and imposing, while preserving finely sculpted glass. Each of the walls of this bottle converges toward its center, giving rise to a multitude of sun-kissed reflections in its golden fragrance. Luxury and luminosity are more than ever present in the new Gabrielle Essence!
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
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The advertising
Margot Robbie's luminous femininity for the Gabrielle Essence campaign
If Gabrielle Chanel left her mark on the world of fashion and perfumery, her house has never stopped paying tribute to her wonderful personality through rare fragrant essences imbued with the free femininity that characterized her. In 2017, Gabrielle offered the scents of a fragrance combining refined femininity and sensuality; Gabrielle Essence will go even further in 2019 by offering a precious blend of these sun-kissed and sweet flowers, so feminine, so radiant… In its campaign, Gabrielle Essence thus brings into the light this natural grace of women through the equally luminous Margot Robbie.
Gabrielle Essence, an ode to freedom and light
Gabrielle Essence opens on the highly poetic image of a swirl of water carrying in its wake such beautiful orange blossoms… just as the lovely Gabrielle Essence woman carries light around her in her graceful, circular movements.
And then we finally discover the angelic face of the woman who lets her white tulle fly through the air. She looks so calm and serene that her face radiates light onto us. As she lets all her luminous petals escape around her sumptuous, virginal white dress, the Gabrielle Essence woman twirls and dances with the wind.
Suddenly, through the movement of the camera, we understand that the woman and the Gabrielle Essence bottle are one, and from the beautiful woman now escape not veils but white flowers, like sun-lit butterflies. After this beautiful flight, the Gabrielle Essence woman looks straight at the camera and delivers a gaze so powerful that it is impossible not to read in it both determination and, above all, serenity.
We leave this splendid campaign with the presentation of the sumptuous Gabrielle Essence bottle, which appears before our eyes as the essence of woman.
When Nick Knight films Margot Robbie for Chanel's Gabrielle Essence
It is fashion photographer Nick Knight who now takes on the role of director for this Gabrielle Essence campaign, replacing Ringan Ledwidge, who directed the first film for Gabrielle in 2017 with Kristen Stewart.
Yet, even though the directors and the ambassadors are different, the Gabrielle Essence campaign carries the same symbolic strength as the very first film for the fragrance. Moreover, as an indelible link between the Gabrielle campaign and the Gabrielle Essence campaign, the beautiful voice of Beyoncé, who sang Runnin Runnin for Gabrielle, now sings Halo for Gabrielle Essence. While the women and the theme have changed, these two Gabrielle fragrances remain odes to free and radiant femininity.
Margot Robbie, the ambassador of Gabrielle Essence, so feminine and committed
The house of Chanel had announced it in July 2019: it is now the 28-year-old Australian actress, Margot Robbie, who embodies Gabrielle and especially this Gabrielle Essence.
This lovely ambassador of Gabrielle Essence is not just a charming blonde; she is also a woman with a beautiful and strong personality! Indeed, she has never been afraid to take on bold role choices, such as that of Tonya Harding, which earned her numerous awards, or her successful role as Harley Quinn in Suicide Squad. But above all, she fiercely displays her determination and her commitment to women's causes in every one of her actions, one of the reasons why she seemed to be the perfect ambassador for this Gabrielle Essence, which proclaims freedom!
Gabrielle Essence and its voluptuousness of sun-kissed flowers
Gabrielle Essence aims to be Gabrielle's return to the essential, to these sun-kissed flowers in particular. Indeed, in all Chanel fragrances, opulent and luminous flowers play a special role, and this Gabrielle Essence will showcase them in their simplest beauty.
Thus ylang-ylang, jasmine, tuberose and orange blossom radiate throughout this Gabrielle Essence, which plays with fresh citrus and woody depths to surprise us even further.
Portrait of the Gabrielle Essence woman
Wearing the GABRIELLE CHANEL ESSENCE fragrance means baring one's own intensity, following one's own path and feeling alive and radiant. Chanel for Gabrielle Essence.
It is thus this serenity and this fulfillment through self-accomplishment that is highlighted in the Gabrielle Essence campaign. As if the Gabrielle Essence woman were happiness itself, and that happiness could radiate onto everything around her…
From Gabrielle to Gabrielle Essence, a woman on the path to her freedom…
In Gabrielle, Kristen Stewart tried to flee, running from her cottony trap that prevented her from being herself; for Gabrielle Essence, she has already broken through the walls and knows a freedom that has restored her smile and grace. Between Gabrielle and Gabrielle Essence, a new, now fulfilled woman has been born!