Bloom Acqua Di Fiori

In barely a year at the helm of this major house, he made it a center of gravity for international fashion. Not content with excelling solely in couture, he also set about creating a fragrance for this renowned brand. His first olfactory chapter was named Gucci Bloom. Today, Gucci has decided to create a derivative specifically designed for the spring season. Gucci Bloom Acqua Di Fiori proves more green and energetic than ever.

Gucci Bloom Acqua Di Fiori, a fragrance more vibrant than before

Gucci Bloom Acqua Di Fiori has managed to preserve the authenticity of its predecessor while bringing it new vitality. In doing so, it offers a fresh vision of femininity. Composed by master perfumer Alberto Morillas under the direction of Gucci's creative director, Alessandro Michele, Gucci Bloom Acqua Di Fiori draws inspiration from the friendship between women, their spontaneity and their youthful joy. The original scent of the previous Gucci Bloom, delicately spicy and floral, has given way to a more pronounced freshness. The composition of Gucci Bloom Acqua Di Fiori opens with a duo of galbanum leaf and blackcurrant. Then, its romanticism and luminosity intensify in a trio of tuberose, jasmine and honeysuckle. Finally, a woody and musky sillage brings more depth to this composition.

The new bottle of Gucci Bloom Acqua Di Fiori

This new fragrance is housed in a bottle lacquered in pink, reminiscent of porcelain. Its bottle has a slightly retro feel that is not unwelcome and appears wrapped in a toile de Jouy label. This label has abandoned its former burgundy hue for new emerald green shades. The whole is scattered with leaves, twigs and cherry blossoms, and is framed by an opaque black border. No age could be assigned to this fragrance, and Gucci Bloom Acqua Di Fiori comes in two different sizes, 50 and 100 ml.

The three faces of the campaign for Gucci Bloom Acqua Di Fiori

Finally, the advertisement for Gucci Bloom Acqua Di Fiori brings together three faces of the campaign, namely Dakota Johnson, Petra Collins and Hari Nef. They were directed by Glen Luchford and lead into a particularly spring-like daydream. The television campaign for Gucci Bloom Acqua Di Fiori showcases these three different and modern beauties in idyllic, green settings. The city gives way to a stroll through an English garden. The trio has tea on a flower-lined sidewalk before wandering through an apartment overrun with lush greenery. Finally, the young women take a dusk swim in a lake tangled with shimmering reed flowers under the light of the moon.