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Ella Ella is launched by Cacharel in 2025 and signed by perfumer Dominique Ropion, who had already composed Amor Amor for the house a little over twenty years earlier, according to Journal du Luxe. The launch takes place first in France, with a rollout in Europe and the United States planned for the first half of 2025, Paris Select Book notes.

Ella Ella stands as Cacharel's first feminine pillar since Yes I Am, released in 2018. The house also makes it its first refillable bottle.

The house presents the composition as a tribute to feminine blossoming, an invitation to evolution and self-discovery, where inner strength and femininity intertwine. The official description evokes a white floral bouquet carried by a sun-kissed orange blossom absolute and a luminous infusion of Indian jasmine.

A flanker, Ella Ella Flora Azura, described as an aromatic amber fragrance, was launched later, according to Now Smell This.