Azzaro
The Most Wanted Intense
The Most Wanted, the 2021 novelty from Azzaro The house of Azzaro never lacks boldness and its perfumes are generally famous for their power and intensity. It all began with the creation of Azzaro pour Homme, a true icon of perfumery, renowned worldwide for its extraordinary tenacity and undeniable charisma.
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Then, the story repeated itself more recently, with the release of Wanted, in 2016. Crafted by Fabrice Pellegrin, it is a juice that is as refreshing as it is woody and spicy, whose breath was already reinvented in 2018 with the creation of Wanted by Night. Once again, the story repeats itself and Azzaro presents a new variation of its scent: The Most Wanted.
The Most Wanted, the fragrance of a bold and hedonistic man
The Most Wanted is a fragrance directly inspired by the temperament of Loris Azzaro, founder of the eponymous house. Particularly ambitious, this exceptional creator never hesitated to fully embrace his choices. Charming and seductive, he always loved above all playing life on a coin toss and taking on ever wilder challenges. For him, it is essential to follow one's instinct and to make one's own luck! Judging by the destiny of the house, it must be said that this served him brilliantly… The Most Wanted remains particularly faithful to this philosophy. It is aimed at men who are not faint of heart. As proof, it displays extraordinary intensity. Charismatic and sensual, it also dares an extraordinary longevity. The man who wears this fragrance likes to draw attention to himself. With him, everyday life is a game. His fragrance, The Most Wanted, is a concentrate of pure pleasure, designed to seduce the whole crowd: men admire him, women desire him!
The new vibrant intensity of The Most Wanted
The Most Wanted comes in the same bottle as its predecessors. Indeed, its shape remains unchanged. It is a rounded bottle, directly inspired by the mechanics of a revolver cylinder. The scene is set: The Most Wanted is a weapon of mass seduction! A complex object, it displays geometric shapes, while being adorned at its top with a small medallion resembling a poker chip. Playing one's life on a coin toss, winning at all costs, that is its leitmotif! Unlike its predecessors, Azzaro's The Most Wanted dares a totally black hue. This monochrome reflects not only its virility but also its elegance. Here, black retains all its nobility. Sober and refined, it combines a matte finish with a shinier appearance. The result is a unique piece, endowed with an assertive masculinity.
But what could this glass case possibly contain? Azzaro's The Most Wanted is an amber and spicy fragrance. Its intensity shows through from the top notes, with the refreshing and aromatic presence of cardamom. Its heart, meanwhile, gains gourmand character through a caramel accord. Finally, amber woods come to complete its composition. Particularly intense and long-lasting, they are excellent fixatives!
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
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The advertising
A black cylinder, a coin toss
Jon Kortajarena moves through clubs and private parties in a film shot in Spain by Bolade Banjo, set to a cover of Bang Bang.
Jon Kortajarena, Spanish model and actor, poses and appears on camera for Bolade Banjo, British photographer and director, for shots taken in Spain. The Company agency, in Paris, handles the creative direction and production of the digital content supporting the institutional campaign. A campaign text reused in 2021 presents him as the new face of Azzaro Wanted, and notes a segment titled The Interview.
The film depicts a journey through clubs and private parties, a coin toss deciding the character's destination, pursued by a mysterious woman; the spot The Film is recorded as dating from June 2021. The soundtrack is a cover of Bang Bang performed by The Everlasters, with Emcee Agora. The official film, published the same year on the house's YouTube channel, presents the fragrance there as Azzaro's new eau de parfum intense.
The narrative device echoes that of the earlier Azzaro Wanted film, already built around a coin toss, a man pursued by women, and a bottle evoking a revolver cylinder.