Idôle Aura, the new fragrance from the house Lancôme. Perfumery is not solely an art meant to enhance an outfit for the length of a season. Indeed, the greatest fragrances have the ability to leave a mark on history or bear witness to their era. They mark an entire generation and bring a breath of novelty into everyday life.
In August 2019, the brand Lancôme launched a new feminine fragrance: Idôle. With a clean and modern design, it was a perfume designed to pay tribute to women of the new generation. In 2020, Lancôme repeated the experience by signing a more pronounced essence, inspired by the finest achievements and the conviction of today's women: Idôle l'Intense. Once again, in 2021, contemporary femininity is celebrated and Lancôme signs a new creation named Idôle Aura. Preserving the DNA of its predecessors, this fragrance offers a new salty accord, for an even more atypical sensation than before. Here is our review of this fragrance.
Olfastory’s review
Idôle Aura by Lancôme, a testament of love for today's women
Far more than a simple fragrance, Idôle Aura carries a true message. It speaks to all women of the new generation, who do not hesitate to transcend norms and defy established rules. If you are ready to do everything you can to achieve your dreams and take on ever bolder challenges, this fragrance is made for you! Because the world is reinventing itself in depth, Idôle Aura aims to be as surprising and inspiring as today's feminine personality. It is designed for all women who take charge of their own lives with power and determination. With it, all is optimism, confidence and boldness! On screen, moreover, Idôle Aura by Lancôme is embodied by one of the most determined women in Hollywood: Zendaya. This rising young star symbolizes better than anyone the image of this new fragrance. Particularly ambitious and daring, she is an emblem of freedom and here symbolizes an entire new generation of women who question the status quo, who free themselves from tradition and who redefine the meaning of success.
Lancôme dares a salty accord
Idôle Aura by Lancôme is a fragrance as seductive as it is surprising. Note that it owes its existence to three renowned perfumers: Shyamala Maisondieu, Adriana Medina-Baez and Nadège le Garlantezec. This is not their first collaboration with Lancôme. Indeed, they are also the ones who created the two predecessors of Idôle Aura. Some ingredients from the very first Idôle have been preserved here, such as jasmine and musk. Jasmine occupies the heart of this fragrance. Opulent and radiant, it reflects all of feminine generosity. Musk, meanwhile, makes its way into the top notes, giving them a more animalic side, alongside vanilla. Likewise, Idôle Aura contains a signature Lancôme ingredient: rose. It amplifies the femininity of this fragrance's top notes. It is also from its very first breath that Idôle Aura unveils its salty breath.
The futuristic bottle of Idôle Aura
Finally, if Idôle Aura by Lancôme seduces with its floral and saline scent, it surprises just as much with its ultra-thin bottle, only 15 mm thick. Daring yet no less luxurious, this case owes its existence to talented designer Chafik Gasmi. This time, it unveils its aura in a brand new gradient, darker, a hallmark of all the sultry sensuality of Idôle Aura.