Lancôme
La Nuit Trésor La Folie
Lancôme releases a new La Nuit Trésor fragrance: à la Folie. It all began in 2015 with the creation of a perfume named La Nuit Trésor. This juice, akin to a romance, was presented in an exceptional bottle with a highly refined spirit. Then, in 2016, La Nuit Trésor became a Caresse with notes of vanilla and raspberry.
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In 2017, La Nuit Trésor also transformed into a more flannel-like and lively eau de toilette. Today, Lancôme has decided to offer us a fourth declaration of love. This time, it is La Nuit Trésor à La Folie, a new olfactory jewel with an oriental and vanilla scent.
La Nuit Trésor à La Folie, a bottle like a chiseled precious stone
La Nuit Trésor was created in 2015 as if to bring a fascinating and poetic enigma into our everyday lives. To craft this juice, the house says it drew inspiration from the meeting of two stars irremediably drawn to one another and colliding to give birth to the most beautiful of jewels. From then on, La Nuit Trésor seemed to possess a mystical beauty from another universe. This black diamond has stirred every desire for several years now, and creates a kind of link between the world of perfumery and that of fine jewelry. Today, this stellar love-at-first-sight tells us a new chapter of its story. La Nuit Trésor à La Folie has kept its former bottle and remains anchored in the purest spirit of contemporary high jewelry. Its exceptional bottle is cut to a point and displays admirable symmetry. Like a rough diamond, it makes La Nuit Trésor à La Folie sparkle in a color that is now a bold fuchsia pink. Thus, La Nuit Trésor à La Folie reveals all its sensuality through transparency. Its fragrance glows with desire, and Lancôme's French elegance can be sensed in every element of this sumptuous bottle.
The new oriental and syrupy breath of La Nuit Trésor à La Folie
But what about the composition of this new perfume? La Nuit Trésor à La Folie was composed by three perfumers: Amandine Marie, Christophe Raynaud and Honorine Blanc. Together, they chose to emphasize seduction while retaining a touch of freshness. La Nuit Trésor à La Folie opens on a very contrasted and lively scent of bergamot and pink pepper. The citrus notes flare up, then quickly evolve toward a more floral heart. At its center, La Nuit Trésor à La Folie holds all the key ingredients of women's perfumery, such as rose, jasmine and peony. Its base then gradually warms up. La Nuit Trésor à La Folie rests on a base of amber and patchouli. Vanilla and tonka bean wrap the whole in their more syrupy sweetness. Finally, musk completes the sublimation of the composition's animalic quality. The result is a very poetic yet seductive juice, which nevertheless never falls into excessive animalics.
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
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The advertising
Lancôme releases a new ad for La Nuit Trésor à la Folie
Lancôme's Trésor is considered one of the greatest successes of modern feminine perfumery. It was created in 1990, putting forward the image of an eternal and infinitely romantic love. In 2015, it became La Nuit Trésor for a more erotic and aphrodisiac rendering. This mysterious juice immediately won women's hearts, and so it was only natural that Lancôme decided to reinterpret it once more. This time, it is called La Nuit Trésor à la Folie and draws inspiration from a passionate love. All it needed was an advertisement to complete its launch. This has now been done with the seductive Pénélope Cruz.
Pénélope Cruz, cult face of Lancôme fragrances
Since 2010, Lancôme has been working with the beautiful Pénélope Cruz to embody the image of its Trésor collection. The Spanish actress has thus joined the brand's very select circle of ambassadors, which includes Juliette Binoche, Kate Winslet and Julia Roberts. On every front, the lovely brunette is currently particularly in favor. The Académie des Arts et Techniques du Cinéma has moreover just announced that Penélope Cruz would receive the César d'Honneur at the 43rd César Ceremony; good publicity for Lancôme, by ripple effect. Sublime and mesmerizing, her strength of character allows her to play every kind of woman on screen. There is therefore no doubt that she will shine once again in the advertisement for La Nuit Trésor à la Folie.
Pénélope Cruz alongside Noah Mills, the couple of La Nuit Trésor à la Folie
The television commercial for Lancôme's La Nuit Trésor à la Folie reveals a fascinating couple, made up of Pénélope Cruz and Noah Mills. Entirely directed by Johnny Green, this short film portrays the two lovers in a sensual, carnal chase. It all unfolds throughout the night. The message is unambiguous: La Nuit Trésor à la Folie is the perfume of a feverish, amorous game, set to the track Ivory by the Australian group Movement, a musical theme well known from Lancôme's Trésor collection.
All the scented passion of La Nuit Trésor à la Folie
Finally, it should be noted that this advertisement fits perfectly with the image of this perfume and the message the Lancôme brand wished to convey. As the name of this scent suggests, La Nuit Trésor à la Folie is a perfume that speaks to us of love. However, one should not think this is a purely romantic story. It is rather a matter of an embrace played out with fervor. La Nuit Trésor à la Folie is an ardent elixir, burning with desire, whose main ingredient remains damask rose. This intense flower is a symbol of femininity par excellence. Here it is accompanied by a bouquet of jasmine and peony, wrapped in a delicious vanilla, burning woods, narcotic amber and musk. La Nuit Trésor à la Folie comes to us in a kind of diamond with a glowing red heart.