Trésor in Love

Many celebrities have agreed to become the faces of the Lancôme brand, Julia Roberts, Kate Winslet, and Juliette Binoche among them. Trésor is a perfume dating from 1990, though it took up the name of an existing 1952 perfume. Twenty years later, Lancôme unveiled Trésor in Love, a fresher and fruitier flanker.

Trésor of yesterday and today

In 1952, Pierre Lepieux created Trésor, a refined oriental fragrance. For its time, the juice was sensual and daring. Its creator had blended spicy oriental notes with floral tones drawn from French essences. In 1990, Trésor was revisited without changing its name. Trésor is refined and luxurious, and immediately brings back the house's hours of glory. Full of olfactory emotion, Trésor seems to reinvent time, intertwining past, present and future, and thereby becomes almost immortal. In 2010, however, the house chose to offer a variation on its star fragrance, removing the oriental notes and giving it more freshness and fruity notes. Trésor in Love conveys the birth of new feelings. Trésor in Love is the fragrance of a playful, radiant, spontaneous and mischievous woman. The tenderness of Trésor in Love is disarming and pairs with a captivating sensuality.

The love potion of Trésor in Love

Trésor in Love truly defines itself as a love potion. Created by Dominique Ropion and Véronique Nyberg, Trésor in Love draws on Trésor to reinterpret it into a version that is much more singular and, above all, very distinctive. Like its predecessor, the composition of Trésor in Love revolves around rose. More luminous than ever, the rose bursts with beauty. Trésor in Love opens with a carefree flight of a pear-nectarine fruity accord paired with the freshness of bergamot. Rose petals burst forth in a thoroughly floral heart. Jasmine joins the rose for even more thrills. Finally, violet lends its supreme elegance. The base is woody and sensual thanks to the presence of white musks and cedarwood. An object of desire with a slender silhouette, the Trésor in Love bottle is a concentrate of happiness. A black satin rose adds a final touch of elegance.

Twenty years after Lancôme's famous Trésor fragrance, the house presents a flanker, Trésor in Love. It tells the beginning of a love story in the most romantic city in the world, Paris. Playful and radiant, the Trésor in Love woman shines through her natural beauty. She is radiant and seductive at once. She is getting ready for the wildest of encounters… Could it be with you?