Trésor in Love

Many celebrities have agreed to become the face of the Lancôme brand, Julia Roberts, Kate Winslet or Juliette Binoche among them. « Trésor » is a perfume that dates back to 1990, but which nonetheless took its name from an existing 1952 perfume. Twenty years later, Lancôme unveiled « Trésor in Love », a fresher, fruitier version.

Trésor of yesterday and today

In 1952, Pierre Lepieux imagined « Trésor », a refined oriental fragrance. For its time, the juice was sensual and bold. Its creator had blended spicy oriental notes with floral tones drawn from French essences. In 1990, « Trésor » was revisited, even though it kept the same name. « Trésor » is refined and luxurious and immediately takes us back to the house’s glory days. Charged with olfactory emotion, « Trésor » seems to reinvent time by interweaving past, present and future, becoming almost immortal. In 2010, however, the house chose to offer a variation of its star fragrance, removing the oriental notes and giving it more freshness and fruity notes. « Trésor in Love » captures the birth of new feelings. « Trésor in Love » is the fragrance of a playful, radiant, spontaneous and mischievous woman. The tenderness of « Trésor in Love » is disarming and pairs with a captivating sensuality.

The love potion of Trésor in Love

« Trésor in Love » truly defines itself as a love potion. Imagined by Dominique Ropion and Véronique Nyberg, « Trésor in Love » draws on « Trésor » to reinterpret it in a version that is much more singular and, above all, very distinctive. Like its predecessor, the composition of « Trésor in Love » revolves around rose. More luminous than ever, the rose bursts with beauty. « Trésor in Love » opens with a carefree flight built on a pear-nectarine fruity accord paired with the freshness of bergamot. Rose petals burst forth in a heart that is thoroughly floral. Jasmine joins the rose for even more of a thrill. Finally, violet lends its supreme elegance. The base is woody and sensual thanks to the presence of white musks and cedarwood. An object of desire with a slender silhouette, the Trésor in Love bottle is a concentrate of happiness. A black satin rose adds a final touch of elegance.

20 years after Lancôme’s famous fragrance « Trésor », the house presents a flanker, « Trésor in Love ». It tells the beginning of a love story in the most romantic city in the world, Paris. Playful and radiant, the « Trésor in Love » woman is elevated by her natural beauty. She is radiant and seductive at once. She is getting ready for the wildest of encounters… Could it be with you?