Lancôme
La Nuit Trésor Nude
La Nuit Trésor Nude: The new floral and fruity fragrance from Lancôme. La Nuit Trésor was born in 2015, like a fascinating enigma. At the time, according to Lancôme, it was inspired by an encounter between two stars irremediably drawn and attracted to one another, and colliding. Today, the story is entirely different
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La Nuit Trésor reinvents itself and gives rise to a romantic fragrance, capable of heightening the power of seduction of the woman who wears it. Carrying us to a distant land, like a cottony cloud, Lancôme presents its latest creation, the La Nuit Trésor Nude Eau de Toilette.
La Nuit Trésor Nude, a new symbol of romance and elegance
La Nuit Trésor Nude is a new fragrance that fully embodies the philosophy of Lancôme. Indeed, for more than 80 years, the house has been proud to represent French elegance around the world. Here, it once again enhances the personality of its customers, while highlighting their unrivaled sense of chic. Rich with exoticism and romance, this fragrance blends softness and sensuality. On screen, it is once again embodied by Penelope Cruz, the face of the campaign for Lancôme since 2010. In a new advertisement, the Spanish actress reveals herself in the early morning. Tender and generous, she does not fail to melt the heart of her man, who showers her with numerous compliments. No one sees him, but his sensual voice is heard in voiceover: Completely under her spell, he seems to have kept his loving gaze intact since the very first day. La Nuit Trésor Nude offers a beautiful vision of life, brimming with optimism.
La Nuit Trésor Nude by Lancôme, a blend of softness and exoticism
As always, La Nuit Trésor Nude comes in a diamond-shaped bottle, a true work of art that could have come straight out of a fine jeweler's catalog. Designed by artist Charles Boussiquet, this bottle is set at an angle and reveals here a new burst of femininity. The violet of its predecessor has disappeared in favor of a more flesh-toned shade. Here, the multiple facets of its glass play with light, reflecting it into a peach-pink juice. Highly evocative of feminine skin, the color of La Nuit Trésor Nude is an invitation to tenderness. A small pink ribbon has also been tied around its neck, further enhancing its romantic side.
Softness also reigns supreme in its scent. This floral composition opens with a very airy breath of citrus and bergamot. Right away, peach comes in to soften the whole. Then rose, Lancôme's star ingredient, takes the stage at its heart. It is accompanied here by coconut, for a more exotic effect. Little by little, seduction takes hold. La Nuit Trésor Nude ends with a trio of vanilla, musk and benzoin.
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The advertising
Founded in 1935, the house of Lancôme is an undisputed symbol of French elegance and femininity. Steeped in romance, the house has made the rose its unchallenged icon. After all, what more beautiful flower to perfect feminine beauty? Here, the rose blooms once again in a new fragrance, created for the year 2020. Lancôme presents La Nuit Trésor Nude, as the perfect successor to La Nuit Trésor, created five years earlier. As always, this fragrance speaks of love. So, how about discovering this new romance in more detail, starting with a glimpse of its advertisement?
Penélope Cruz, once again featured in Lancôme's advertisement
Like all fragrances in the La Nuit Trésor collection, La Nuit Trésor Nude is embodied on screen by Spanish actress Penélope Cruz. Here, more than ever, the beautiful brunette draws us into her intimacy. The face of the campaign for Lancôme since 2010, the actress invites us here into the intimacy of her relationship. Nevertheless, she remains the only one to appear on screen. Her beloved, meanwhile, simply offers us his smooth voice. In fact, Lancôme's advertisement even invites us to see Penélope Cruz's beauty through his loving gaze. He says it himself: In my eyes, you are love. The message is clear and La Nuit Trésor Nude seems to be the fragrance of an unconditional and unwavering love. In this advertisement of pure simplicity, the face of the campaign for Lancôme reveals herself in the early morning. A few steps are enough to melt the heart of her soulmate. Penélope Cruz lights up the screen and beautifully embodies natural sensuality. This marketing campaign lifts the veil on sincere and faithful love, as strong and powerful as on the first day. More than a simple fragrance, La Nuit Trésor Nude is a declaration. Moreover, Lancôme goes even further, this time launching the hashtag #lovewithnofilter, whose purpose is to encourage the world to live a true, intimate and sincere love story. Thus, Lancôme intends to bring together a large community of fans around its new essence.
La Nuit Trésor Nude by Lancôme, a romantic diamond
To embody all the romance of this fragrance, Lancôme has once again chosen to use rose as the central ingredient. Here, however, this flower is wrapped in other, more fruity and exotic ingredients. It is accompanied notably by vanilla and coconut. To add more contrast and depth to its formula, Lancôme also chooses to pair the freshness of bergamot with the sweetness of peach. At its base, La Nuit Trésor Nude ends with a note of musk and benzoin.
La Nuit Trésor Nude is presented, as always, in Lancôme's diamond-shaped bottle. Here, its color changes and becomes softer, evoking the gentleness of feminine skin. Designed by artist Charles Boussiquet, it is precisely this bottle that closes Lancôme's advertisement. In the campaign's final image, it appears alongside its counterpart, the very first La Nuit Trésor fragrance.