Armani
Sì Nude Bloom
Sì Nude Bloom is an eau de parfum for women by Giorgio Armani, launched in early 2026 alongside Sì Passione Red Bloom. The house classifies it as a floral chypre: the Sì line’s blackcurrant accord opens on citrus and black pepper, a trio of roses carries the heart, and patchouli, Bourbon vanilla and musks form the base.
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Giorgio Armani introduced Sì Nude Bloom in early 2026, at the same time as Sì Passione Red Bloom. The two eaux de parfum belong to the Sì line, launched in 2013, and the house describes them as the two contrasting faces of the flower.
Two blooms
Nude Bloom is the soft face. The house sees in it the sensual elegance of a flower in its first bloom, between springlike freshness and an intensity it calls “skin on skin.” Red Bloom, built on raspberry and iris, carries the vivid face.
Within the Sì line
Sì was born in 2013, with Cate Blanchett as its face, and its Passione branch in 2017. Nude Bloom takes up the blackcurrant accord that has set the line apart since its beginnings. It comes in 50 and 100 ml; in France, it is offered as a limited edition, like Red Bloom.
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
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The advertising
Cate Blanchett, 2026
Cate Blanchett, Armani beauty’s global ambassador and the face of Sì since 2013, leads the campaign for the two Bloom fragrances in spring 2026.
Cate Blanchett, Armani beauty’s global ambassador, has been the face of Sì since the launch of the first fragrance in 2013. In spring 2026, the house releases a campaign and a video in which the actress presents Sì Nude Bloom and Sì Passione Red Bloom together.
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