Paco Rabanne
Rabanne Pure XS for Her
Paco Rabanne addresses women this time with the fragrance Pure XS for Her. Paco Rabanne is a designer whose universe is often offbeat, and each of his creations is always highly anticipated for its originality. In this context, the house decided to offer a fragrance synonymous with fantasies, in 2017, named Pure XS.
- Brand
- Paco Rabanne
- Launch year
- 2018
- Perfumer
- Gender
- Unisex
- Olfactory family
- Floral
- Secondary family
- Oriental
- Concentration
- Eau de Parfum
Where to buy
Today, the story does not end there, and this masculine fragrance now comes with a brand new feminine counterpart. The latest fragrance from Paco Rabanne is none other than Pure XS For Her, a true concentrate of excess and desire.
Paco Rabanne presents its new face of the campaign
Let us begin by introducing the new face of this fragrance, to learn a little more about its universe. For this olfactory release, the house Paco Rabanne decided to call on the seductive Emily Ratajkowski. It must be said that the 26-year-old model is one of the most fashionable beauty figures of the moment. The pretty brunette continues to multiply advertising contracts and boasts more than 16 million followers on Instagram. In other words, she is a real asset for winning over young consumers. If Paco Rabanne set its sights on Emily Ratajkowski, it was above all for her modernity, her boldness and her uninhibited temperament, an image that fits perfectly with the philosophy of the new Pure XS For Her.
A bottle that speaks volumes…
Like its face of the campaign, Pure XS For Her also comes with a bottle that speaks volumes about its universe. It forms a kind of amphora whose base reveals a very feminine pink hue. The whole is topped with a luxurious opaque black cap. Its rounded shape recalls that of an apple, the forbidden fruit par excellence. What is more, as if that were not enough, a golden snake coils around the fragrance. An animal famous for having caused the fall of Adam, it is an absolute symbol of temptation. The scene is set, and Pure XS For Her already promises to be utterly irresistible.
Pure XS For Her, a highly seductive oriental
Let us take a closer look at how this materializes on a purely olfactory level. Pure XS For Her is a very feminine fragrance containing countless floral notes. Its sun-kissed aura shows notably through an exotic breath of ylang-ylang. Vanilla further amplifies this luminous sensuality. Pure XS For Her is both vice and virtue, purity and indecency at once. The result is a genuinely magnetic shock, a wave of temptation. Finally, the whole is further enhanced by a more gourmand note of popcorn. This sweet facet is played with balance, fitting fully within current trends without tipping into excessive sweetness. Pure XS For Her already stands out as the must-have of the fall 2018 season. So, what are you waiting for to reveal your femme fatale side to the world?
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
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The advertising
The very hot ad for Pure XS for Her
Paco Rabanne has always cultivated the art of provocation. Fond of humor and irony, he does not hesitate to shock minds with his creations. Always at odds with his era, he is never where one expects him to be. In 1993, his fragrance XS already championed open-mindedness by evoking sexual desire without any taboo. Today, this cult fragrance returns in a new feminine format named Pure XS for Her. This olfactory release now comes with a brand new advertisement that promises to leave no one indifferent.
Pure XS for Her, a gourmand composition
The fragrance Pure XS for Her is a sun-kissed, gourmand scent that opens with the floral breath of ylang-ylang, quickly joined by a popcorn note. Vanilla and sandalwood, for their part, enrich its sillage with smoothness. Finally, ambrette adds further animalic character. Pure XS for Her by Paco Rabanne comes in an amphora-shaped bottle whose cap is topped with a golden snake, an animal famous for having caused the fall of Adam, and thus become an absolute symbol of temptation.
The seductive advertisement for Pure XS for Her
This connotation is also carried over into the advertisement for the fragrance Pure XS for Her. Falsely erotic, this television clip depicts the portrait of a fantasized woman, incandescent and sultry. Here, everything is a matter of desire and sin. Pure XS for Her embodies indecency and excess in pure form. With it, vice and virtue collide for a particularly magnetic effect. A young woman walks through a palace with a determined stride. Toying with her suitors, she does not hesitate to lead them into the traps of her home. Once back in the intimacy of her bedroom, aware that she is being watched, the young woman undresses and applies her Eau de Toilette Pure XS for Her, under the gaze of men utterly captivated by her charm. This advertisement fully follows in the line of the previous film for the fragrance Pure XS for Him. Like that one, it was directed by Johan Renck, and set to a reorchestration of L’amour est un oiseau rebelle by the composer Georges Bizet, from 1875, taken from the opera Carmen.
Emily Ratajkowski, new face of the campaign for Paco Rabanne
One is likely wondering who the actress in this advertisement is. She is one of the most sultry models on the planet, the seductive Emily Ratajkowski. At 27 years old, she continues to multiply collaborations with ready-to-wear and lingerie brands. Emily Ratajkowski became known in 2013 for her appearance in the music video for the song Blurred Lines by Robin Thicke, in which she appears fully undressed. Emily Ratajkowski went on to do numerous sexy shoots for Sports Illustrated, before collaborating on the Love Magazine calendar. In other words, she is a woman who is not shy, and who never misses an opportunity to showcase her feminist spirit, values that won over the house Paco Rabanne when the time came to choose this new ambassador.