My Burberry Eau de Parfum

Very proud of its British origins, Burberry never misses an opportunity to showcase its country and its history. Although it has expanded its activity into perfumery, Burberry preserves this philosophy, and it is in this spirit that the fragrance My Burberry was born. Created in 2014, it seems to carry within it the entire heritage of this exceptional house, while drawing inspiration from one of the signature pieces of the house's wardrobe: the trench coat.

When the Burberry trench coat gives rise to a fragrance

The trench coat is one of Burberry's most famous garments, the one through which the house gained worldwide recognition. Invented in 1912 by Thomas Burberry, it is a timeless classic coveted by both men and women. Renowned above all for its innovative fabric, it is waterproof while still allowing the skin to breathe. It also suits both a casual and a more dressed-up look. It is therefore this universality and timeless signature that is found in the fragrance My Burberry. My Burberry represents the quintessence of the house, explains Christopher Bailey, its ultimate embodiment in terms of fragrance, design and attitude. A fragrance inspired by the iconic Burberry trench coat has to be exceptional on every level. Just as this coat was created to withstand London's damp climate, My Burberry draws inspiration from a garden of flowers in the rain. Sensual and refreshing, it comes in a bottle that also features several nods to the iconic trench coat.

My Burberry, a floral bouquet in a bottle that is quintessentially Burberry

My Burberry is presented in a glass bottle dominated by the color gold. Timeless and refined, this hue gives the juice the appearance of molten gold. Around its neck, a gabardine ribbon is tied by hand. This is the fabric invented by Thomas Burberry in 1879. The cap of My Burberry, meanwhile, features finishes reminiscent of the signature buttons of the Burberry trench coat. Everything is there: before our eyes, this bottle transforms into a whole new form of Burberry's cult jacket.

As for its scent, My Burberry owes its existence to one of the greatest perfumers of our time: Francis Kurkdjian. Here, he chose to craft a floral bouquet with a very contemporary signature. At first, My Burberry relies on freshness. It combines bergamot from Calabria with a more floral and humid scent of sweet pea. Its heart, on the other hand, turns spicy and warm. It contains geranium and freesia, for a floral and powdery blend. Quince adds a touch of fruity sweetness. Roses further amplify the femininity of the whole. My Burberry closes on a darker, woodier touch of patchouli, for a result that is dark, charismatic and long-lasting.