Paco Rabanne
Million Gold for Her
Million Gold For Her evokes the ecstatic energy that intoxicates with gold. Rabanne’s grand floral galvanizes with a fragrance blending an intensely feminine bouquet of white flowers, a sparkling rose and an addictive mineral musk. Discover the new sensual deodorant spray Million Gold For Her by Rabanne. This perfumed deodorant for women perfectly embodies the olfactory signature of sensual femininity. Succumb without restraint to this elegant sillage and complete your daily routine by depositing on your skin a delicate, perfumed veil that will accompany you throughout the day. To give or to treat oneself, the new deodorant spray Million Gold For Her by Rabanne will leave no one indifferent.
- Brand
- Paco Rabanne
- Launch year
- 2024
- Perfumer
- Olfactory family
- Floral
- Concentration
- Eau de Parfum
Where to buy
Million Gold for Her is launched by the House of Rabanne in 2024, as reported by press articles devoted to the campaign. The composition is signed by Aliénor Massenet, Suzy Le Helley, Loc Dong and Nathalie Benareau.
The perfume is part of the Million collection, the feminine extension of the Lady Million line, and the house presents it as its first “Grand Floral,” a designation new to this territory of the brand.
The house builds the perfume around a duality between metallic rose and a bouquet of white flowers, an opposition it claims as the founding principle of this new line called Grand Floral.
Gigi Hadid, named global ambassador of the house of Rabanne in August 2024, embodies the campaign for Million Gold for Her, photographed by Mert Alas according to the specialized press.
A version in Parfum concentration of Million Gold for Her is launched later by the house, distinct from the initial Eau de Parfum, with a 200 ml refill offered separately.
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The advertising
Golden Eiffel Tower and XL link
Announced as ambassador on August 26, 2024, Gigi Hadid is photographed by Mert Alas and Manu Cossu, in front of a golden Eiffel Tower, to “Pure/Honey”.
A Rabanne press release dated August 26, 2024, in Paris, announces Gigi Hadid as global ambassador and face of Million Gold for Her. The house states that the campaign is created by Mert Alas and Manu Cossu, and that the soundtrack features “Pure/Honey” by Beyoncé.
The images show the model in a golden Rabanne dress embroidered with Swarovski crystals, wearing an oversized XL link necklace, dancing and snapping her fingers; other shots show her in a chain-mail mini dress, spraying the perfume on herself, with a golden Eiffel Tower in the background, as well as in a monochrome white suit. The filming location is not documented.
The directing duo describes the campaign as a statement on female emancipation and success. Jérôme Leloup, vice president of Rabanne, links Gigi Hadid to the house's historic muses, from Jane Birkin to Jane Fonda as Barbarella; the fashion press, for its part, recalls her August 2024 appointment alongside Audrey Hepburn and Jane Fonda.