Only the Brave
The Diesel Only The Brave perfume is from a house whose style could be summed up in three words: casual, rebellious and provocative. Indeed, its founder, Renzo Rosso, has always approached fashion with a bold, avant-garde vision. So when he decided to move into perfumery, he continued along the same path.

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Only The Brave thus forcefully revives the Diesel slogan that first appeared much earlier, in 1982. It served to give the house a rebellious and clearly identifiable image. So it is only logical that it should elevate this seductive woody masculine fragrance, which remains no less authentic.
Diesel's conviction
Like every Diesel product, the Only The Brave perfume does not hide its strong character. It is a fragrance of conviction and self-assurance, meant for a man eager to take charge of his life and, if necessary, ready to pound his fist on the table. In other words, the Diesel man carries within him the energy needed for his own fulfillment. By wearing Only The Brave, he chooses to become a sort of hero capable of defining his own values. The Only The Brave man has the vitality needed to prove his commitment to himself. His fragrance is in his image, halfway between strength and serenity. Only The Brave is a powerful juice that instinctively instills a desire to exist. It thus suits every type of man, whether the businessman eager to climb the corporate ladder, the athlete ready to push past his limits, or the lover ready to do anything to win the heart of his beloved. Whether he is in New York, Paris or Tokyo, Only The Brave presents itself as a universal fragrance, intended for passionate men everywhere. It is housed in a distinctive bottle shaped like a clenched fist. This is a symbol of strength and freedom. Likewise, its massive shape speaks volumes about its masculinity. Finally, its name is inscribed on a ring worn around two fingers. This metal plate contrasts with the steel blue of the fragrance. The whole is thoroughly masculine and always firmly rooted in its era.
The olfactory dualities of Only The Brave
Only The Brave is a perfume composed by perfumers Olivier Polge, Aliénor Massenet and Pierre Wargnye. It is a juice built on interplay of opposition and complementarity, as though the contrasts had been designed to come together more effectively. Its opening is built on an invigorating, animalic pairing. Lemon, known for its liveliness, is juxtaposed with the sensuality of styrax. Only The Brave sets the tone from the very start and opens with an explosive burst. The whole is then carried forward by an accord of amber and cedar. A dry warmth thus completes the woody, powdery scent of this juice. Finally, for even more liveliness, the whole is brightened with a fresh note of coriander paired with mandarin. Violet leaves also enrich the whole, accompanied by a touch of benzoin.
Olfactory pyramid
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The advertising
Released in 2009, the masculine fragrance Only The Brave revives the name of the Diesel brand's slogan. Like all Diesel perfumes, Only The Brave is a fragrance with a strong character. Synonymous with conviction and self-assurance, Only The Brave celebrates the best in every man. It is as if the fragrance pushed one to always go further. Only The Brave embodies a bold, self-assured man who always sees his desires through to the end. The contrasted yet genuinely harmonious composition is signed by Olivier Polge, Aliénor Massenet and Pierre Wargnye.
Only The Brave, the advertisement
In this clip, where the Only The Brave man appears seductive and highly courageous, the face of the campaign Liam Hemsworth is thrown into the urban jungle, amid rooftops, where he seeks to win over a magnificent woman, one he considers too beautiful for him. In this clip, everything seems difficult for our ambassador: facing a wolf, blocks of stone, winning over his beloved… Nevertheless, thanks to Only The Brave, Liam Hemsworth manages to surpass himself and even overcome his fears. The whole is filmed by a duo, Anthony Atanasio and Valérie Martinez, set to music by Scratch Massive, titled Waiting for a Sign.
Liam Hemsworth, in the role of the courageous Only The Brave man
Chris's younger brother, Liam Hemsworth became a star after the success of the Hunger Games saga, in which he starred alongside Jennifer Lawrence. At only 25, Miley Cyrus's ex-fiancé is more seductive than ever. He is stringing together outstanding projects and has just finished a western with thriller undertones titled By Way of Helena, alongside Woody Harrelson. He is also currently filming the sequel to Independence Day, in which he plays the lead role. In the Only The Brave clip, Liam Hemsworth appears as seductive as he is courageous, and, according to Diesel, brings together all the qualities needed to represent the ambassador role: courage, bravery, conviction, self-confidence. In this clip, Liam Hemsworth overcomes his fears and emerges victorious from his challenges.
Only The Brave is a fragrance that revives the Diesel brand's slogan. The fragrance follows the spirit of Diesel perfumes, always bold and daring. Only The Brave is the perfume of a seductive, courageous man who does not hesitate to push past his limits. It is the talented, and no less seductive, Liam Hemsworth who was chosen to represent the Only The Brave fragrance. In a clip that proves his courage and bravery, Liam Hemsworth gains confidence and sets off to win over his beloved…