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Diesel

Only the Brave

Diesel launched Only the Brave in 2009, with L’Oréal; Aliénor Massenet, Olivier Polge and Pierre Wargnye of IFF composed the formula. A woody amber according to the house, it opens on lemon, mandarin and coriander leaves, before a heart of labdanum, violet leaves and rosemary and a base of amber, a leather accord and cedar. Its bottle takes the shape of a fist.

Brand
Diesel
Launch year
2009
Perfumers
Gender
Men
Olfactory family
Oriental
Secondary family
Woody
Concentration
Eau de Toilette
EAN
3605520679957 (35 ml) · 3605520680014 (50 ml) · 3605521034014 (125 ml) · 3605521806918 (200 ml)

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Only the Brave

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Diesel launched Only the Brave in 2009, with the L’Oréal group. Three perfumers from the IFF company composed the formula: Aliénor Massenet, Olivier Polge and Pierre Wargnye. Osmoz sees it as a fistful of fragrance: a dynamic, woody juice warmed with oriental and leathery notes.

According to Now Smell This, its name is borrowed from the charitable foundation of Renzo Rosso, Diesel’s founder, and its bottle is inspired by his fist. Diesel now presents it as the fragrance of courage, an emblem of strength and daring.

A matter of conviction

Diesel was then seeking to broaden its male clientele with a new olfactory language, that of inner determination. Renzo Rosso saw in the rapper Common, the face of the launch, the embodiment of the fragrance’s spirit: passion, will and conviction.

Osmoz classifies it among woody orientals; the house, among woody ambers. Its bottle, which stands upright, lies flat or balances, became the shape of an entire line, starting with Only the Brave Tattoo in 2012.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

What critics say

Kevin of Now Smell This finds it neither innovative nor strange, but he likes its components and enjoys it; he would have wanted fewer ozone notes and finds it light, made for summer.

Read what critics say

What the community says

LongevityModerate
Fleeting1 voteAll day
SillageModerate
Intimate1 voteOverpowering

Season

Summer100 %
1 vote

Occasion

Evening100 %
1 vote

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The advertising

From Common to Liam Hemsworth

In 2009, the agency Fred & Farid created portraits of men, including the rapper Common; in 2015, Liam Hemsworth became the face of the fragrance.

The Paris agency Fred & Farid created the launch campaign in 2009. Its films, directed by Paul Gore to music by Guem, sit somewhere between Fight Club and an epic tale: men choose their own path and write their own destiny.

The print campaign brings together four portraits of men, titled Sam, Daniel, Tony and Common, after the American rapper. For Renzo Rosso, quoted by Women’s Wear Daily, Common embodies the spirit of the fragrance: passion, will and conviction.

In May 2015, Diesel Parfums made Liam Hemsworth, known for The Hunger Games, the face of Only the Brave, its first internationally renowned face according to the brand. The campaign appeared in Europe from July; Andrea Rosso praised the actor’s strength and determination.

From the same line

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Also composed by Olivier Polge

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