Only The Brave Tattoo
While the history of tattooing is very difficult to trace, we know without question that it is an ancestral practice. Yet, although increasingly mainstream, it was for a very long time associated in our culture with bad boys. Nonetheless, Diesel took the bold gamble of reclaiming this art and associating it with one of its most daring fragrances.

Where to buy
Furthermore, since 2012, the iconic Only The Brave has been offered in a Tattoo version.
Diesel's indelible mark
Many fear that tattooing is merely a fleeting trend. Indeed, it is a particularly fashionable art. Yet it is not simply a trace of India ink but truly a work meant to last a lifetime. Moreover, tattooing is without question one of the oldest and richest forms of artistic expression there is. Whether one likes it or not, it inspires incredible fascination. Furthermore, its name comes from the Tahitian tatau, which breaks down as follows: ta meaning drawing and atua meaning spirit or god. In this sense, the tattoo becomes almost a sacred symbol. It is precisely to this association between the spiritual side and the rebellious aspect that Diesel wanted to pay tribute. Only The Brave Tattoo is the fragrance of an accomplished man ready to do anything to achieve his dreams. It thus opens a new chapter in the story of Only The Brave, an olfactory saga begun three years earlier, in 2009. Only The Brave Tattoo is more than ever the fragrance of a free, independent and creative man. It pays tribute to tattoo artists and also nods to Renzo Rosso, founder of the Diesel brand, himself tattooed with a Mohawk Indian on his shoulder.
The woody sensuality of Only The Brave Tattoo
Only The Brave Tattoo is at once a very fresh fragrance while being particularly virile. Its scent aims to be original and revolves around a hookah tobacco accord. Only The Brave Tattoo opens with a fruity sensation emanating from a Granny Smith apple. This releases a striking freshness, green and crisp, before being taken over by sage leaves. Then, the whole is enlivened by the presence of Bourbon pepper from the island of Réunion. Finally, the base of Only The Brave Tattoo gradually becomes woodier. It contains benzoin absolute paired with amber tones. Patchouli makes the whole more vibrant, and it is precisely at this moment that the famous tobacco note emblematic of this fragrance literally explodes. Of course, like each of the fragrances from the Only The Brave collection, this juice is contained in a bottle shaped like a clenched fist. This is a symbol of determination, defiance and confidence. However, once transparent and bluish, it is now black, the emblematic and traditional color of the India ink used for tattoos. The whole is nonetheless set off by white graphics displaying its name.
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
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The advertising
Advertising film and soundtrack
The soundtrack of the television commercial is identified as “Captain Bee's Knee's / We Run”, offered for download via Diesel's Facebook page.
The music of the television commercial is identified as the track “Captain Bee's Knee's / We Run”. The track was made available for download from Diesel's Facebook page, in exchange for a like and a share.