BAD

This one is aimed at today's bad boys and rests on an absolutely unprecedented accord of tobacco and caviar. Bad is conceived as a woody concentrate of insolence playing on contrasts.

The casual attitude of the Diesel man

The Bad fragrance goes well beyond the daily grooming ritual. It paves the way for self-assertion. It thus suits men with a rebellious personality. However, their nonchalance makes them no less elegant, and it is likely precisely there that the Bad man draws his irresistible power. He then seems capable of attracting every woman who crosses his path. However, Diesel warns women: the Bad man is unpredictable. He owns who he is and seems guided only by his instinct. He is neither truly a ladies' man nor a scoundrel. He is simply terribly seductive, and it seems impossible to resist him. He possesses a mysterious aura and an absolutely disarming charm. From then on, he radiates a magnetic attraction. The message conveyed by Diesel could not be clearer: It Feels so good, because it's bad. Now You Know.

The contrasting virility of Bad

Bad is a bold and sophisticated fragrance that fits perfectly within the lineage of other Diesel creations. It also contains particularly unexpected ingredients such as tobacco and caviar. Tobacco plunges the man into a cloud of provocative smoke. Caviar, for its part, helps heighten the salty facet of this fragrance. This only makes it more erotic, evoking a trace of sweat sliding over rippling muscles. One would almost need only close one's eyes to catch a glimpse of a powerful, sculpted body to make the mouth water. What is more, the Bad man is not lacking in temperament either, and spices come as a further surprise. Citrus notes help reinforce its energy, while cardamom and lavender resemble a virile, icy bite further heightened by bergamot. The whole finally concludes with a touch of iris, a powdery flower that only accentuates the elegance of the composition. All of this is housed in a bottle sculpted like leather. Its material recalls, to the touch, the leather jacket worn by bad boys. Yet its unsettling appearance is a trompe-l'œil, revealed through micro-engraved glass, the result of an unprecedented technical process. Only three letters stand out at its center to form the word BAD and reveal the amber color of its juice, which almost appears to be molten. Finally, the whole is topped with a stylized metal cap recalling the shape of a signet ring.